Why Arent They Buying?

You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty of traffic. And still - no sales.

What's wrong?

It could be the recession (although that's debatable).

With thousands of people losing their jobs each week,consumer confidence (and therefore consumer spending)is down.

But on the other hand, if thousands of people arelosing their jobs, there is without doubt a growingarmy of people out there who are looking to theInternet to make their living.

But let's leave aside the recession, and look at twoother reasons you may not be getting sales:

(1) People very rarely buy the first time.

You must have heard the statistics - people have tosee your product an average of 7 times before they buyit. When I cast my mind back to the marketing eBooksI've purchased, in each case I saw those booksadvertised for months - on websites, in newsletters -before I bought them.

So if you want to make a sale, you must find a way tostay in contact with your visitors - and bring themback.

The easiest way to do this is to offer your visitors afree subscription to your newsletter.

Another way is to offer your visitors a freeautoresponder course that educates them about theproduct or service you are offering. Create a seriesof 5 emails about your service or product and put themon an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20follow-ups (you specify the intervals between eachmessage):

http://www.getresponse.com/

The point here is that if your visitors leave yourwebsite without taking anything away (a free versionof your E-Book, an autoresponder course, yourNewsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitors the feeling of what it wouldbe like to own your product or service, they're muchmore likely to buy.

Here's a real-life example of this principle (a ratherdisturbing one).

It's a well known fact that if a burglar can see intoyour house, they are much more likely to rob you thanif they can't. Why?

Because by seeing into your house, the burglar hasalready 'owned' it psychologically.

If a burglar can't see into your house, you are muchless likely to be robbed (you can't psychologically'own' what you can't see).

Here's another interesting fact. If your house hasbeen burgled, there's a very high probability that thesame burglar will return - 6 or 8 weeks later. Why?

Again, it's the same principle. The burglar has seenthe inside of your house - and has psychologically'owned' it.

It's because of this same principle that car salesmentry and get potential customers to sit in the new car.Once you've smelt the inside of that new car, you'remuch more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or twochapters of your E-Book, or a free trial period ofyour service. Let them imagine what it would be liketo own it.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

---

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

Selling - Trade Shows Vs. Regular Sales Calls

Remember those school exercises that started "Compare and contrast....yada yada... Read More

How to Lose the Sale Quickly & Easily

Here are five sure-fire ways to guarantee you will not... Read More

Unique Selling Propositions

If you have competitors, then you should have at least... Read More

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to... Read More

Psychological Tricks in Selling

Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More

How To Make An Extra $100,000.00 Each Year

HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More

Why You Buy, Part Three

Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

Too Much Empathy Will Cost You Money

Ever have a prospect start out your sales call by... Read More

Expert Qualities in Sales

If you went to see your doctor, and he mentioned... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given... Read More

Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my... Read More

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and... Read More

Three Ways to Get More Referrals

When you are in the business of sales, among the... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your... Read More

YOUR Future Profits -- Protect Source With CARE

At 21 years, just out of Business College, I went... Read More

The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but... Read More

Increasing Short and Long Term Profits

"I was at your site for all of two minutes... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver.... Read More

10 Amazing Product Selling Formulas

1. Sell your products at a wholesale price to retail... Read More

Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they... Read More

Do You Want to Know the 8 Tips to Selling More Products?

So often sales men and woman are the very people... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Needs Based Selling

I am sure you are familiar with the phrase, "I... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for... Read More

How to Blow Rapport Really Fast

Do you have 5, 10, or 20 years of sales... Read More