Part one of this article is available at www.bookcoaching.com/freearticles/a rticle-31.shtml.
Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems?
Most of us are passionate about our work. We put a lot into coaching training; we know that we want to help others to create a better life or business. If only people would just know that we are the right choice.
The message? Be willing to put consistent time, passion and creativity into ongoing promotion that works. Think of your Online audience, other small business people, who want and need your expertise, how to's, and wisdom. Write articles your audience want and watch your Web site contacts skyrocket.
Follow these ten promotion steps to bring new clients and sales:
6. Write how-to articles and submit to opt-in (no spam) ezines.
When you subscribe and submit to ten of these, your message will go out to 15,000 or more online business people and others who want your free information. Each article should be 100-800 words. Include your powerful "signature box" that includes your business name, your benefit statement, your email, web site URL, and a free offer such as your ezine or ebook to attract your readers to your Web site.
Submitting articles is free and it attracts your target market straight to your Web site.
7. Submit one or two articles each week.
Have 10 well-edited articles ready to submit to opt-in ezines and the 12-targeted Web sites. Then be consistent in submitting. To submit to Web sites you need to include your article description, its category, your Web site key words, and an autoresponder link. This one technique will boost your Web site URL into the top ten listed for all the top search engines. This is the best way to optimize your search engine placement, and it doesn't cost a dime.
8. Organize your email lists and articles..
Start a folder called "Email Lists." Within this name one file "Web sites to submit articles to." and "ePublishers-Opt-in "
Delegate this to your computer assistant to get your promotion campaigns running smoothly. If you don't keep track of your promotion contacts, you will not be able to follow up, be known as the expert in your field, attract targeted web visitors, stand at # one in the top search engines, or sell enough products and services to take that desired vacation to that Caribbean island.
9. Organize your articles.
You will also want a folder called, "Articles to Submit." Within this folder place your finished articles as files with the date you send them at the top. Then you know which ezines and sites already have them, so you don't resend the same ones.
10. Realize how valuable it is to delegate.
While it may take you a few hours or so to learn this technique, know that when you delegate some of the work to an in-office assistant, you will get more than ten-fold the results! In the beginning I spent $100 a month on my assistant. When I spend up to $200 a month, my Web sales increase to over $4000. That's a pretty good return.
Remember, your prospective clients or customers who visit top sites are looking for information first. They will appreciate your articles, may even pass them on to friends and associates. Many will eventually order a book or consult with you. Web sites want your information. These steps lead to what looks like a marriage made in cyber heaven.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
A key method of our survival in the business and... Read More
A challenge facing many businesses is how to maintain a... Read More
After completing a workshop on personal productivity or time management,... Read More
I would like to share a disturbing little secret with... Read More
Some of the best sales people I have ever met,... Read More
Do you know why your customer won't buy? You've given... Read More
1. Make your reader visualize they have already bought your... Read More
You are the productWe're all in the selling business whether... Read More
Prospecting is the engine that propels anyone in sales. Without... Read More
An attractive woman has a decided advantage as sales representative... Read More
The topic of this issue's article is a response to... Read More
Make no mistake that emotions are the driving force behind... Read More
Products for sale need to be displayed in a manner... Read More
The customers you already have could be your biggest lead... Read More
Consulting Vs Selling, How we can make sales by not... Read More
"Which is your best CD?"Ever get that question? My band... Read More
Its official. The news just came out. Yes, we are... Read More
Part one of this article is available at ... Read More
In my opinion, one of the biggest skills of being... Read More
After reading and researching thousands of books, articles and other... Read More
It's easy to spend days, weeks, or months speaking with... Read More
You have just walked out of the office of a... Read More
Barter is becoming an increasingly popular method of commerce. The... Read More
Does your Sales Pipeline leak? If you answered no, you... Read More
Could this be the worst moment in your selling cycle?You've... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
If you plan to do sell your product or service... Read More
You have a great product, but it's not flying off... Read More
Your job as an event planner doesn't stop with the... Read More
Our world of selling is closed off from other areas... Read More
1. Make telephone callsFew things are more terrifying than the... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More
Article I of a two-part series.No matter what customers say... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
VOICEThe Image the customer has of the Salesperson is vital.... Read More
Doing business over meals is a ritual that has existed... Read More
This is an important and potentially profitable piece of advice.... Read More
Products for sale need to be displayed in a manner... Read More
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More
"If you don't think well of yourself, no one... Read More
Who among us is not already up to here with... Read More
The USP (Unique Selling Proposition) is based on the assumption... Read More
Being a good listener requires more than just keeping quiet... Read More
Ever have a prospect start out your sales call by... Read More
I can remember the first time that I had to... Read More
Most people who consider trade show planning think of it... Read More
If you plan to do sell your product or service... Read More
Do you have 5, 10, or 20 years of sales... Read More
We all have people whom we find difficult. We don't... Read More
A completed communication consists of a sender and a receiver.... Read More
Sales is all about negotiating. You are negotiating from the... Read More
Hello Everyone: Here's a unique look at learning how tosell:... Read More
Everyone wants the best possible value in every transaction, but... Read More
Make no mistake that emotions are the driving force behind... Read More
Benefits are what motivate people to purchase from you, right?... Read More
How much extra money could you make by closing just... Read More
It is fairly common for real estate companies and mortgage... Read More
Depending upon how much you enjoy writing, writing sales proposals... Read More
The best of all worlds is to have a product... Read More
Female mannequins are very common in clothing stores. They are... Read More
JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More
I learned something very interesting this week. Thankfully, what I... Read More
I went shopping for clothes today.My plan was to buy... Read More
Some trainers and sales managers teach that there are prospects... Read More
1. Make telephone callsFew things are more terrifying than the... Read More
First, recognize that motivation is an inside job. The word... Read More
Sales |