Visual Science of Selling

Statistics state that 55% of people judgments are made based on what is seen visually, as opposed to 38% based on voice and the message you give. That means what you promote using images is the most important factor in making the right connection.

This observation makes the Internet the biggest opportunity to sell. It's been said that information is king, but in the world of the Internet, it's image. Here the visual presentations are the most usual method to promote your product/service. According to web development tools you have at your disposal photos, images, animations, movies to enhance your marketing strategies and create a professional sale system

There are thousands of authors out there teaching sales people on how to turn more prospects into customers, how to increase their sales, and convince people to buy. Almost all of their books state that creating an image of your product is the best thing you must do and this is nothing else but to recognize the importance of visual methods in sales process.

Here are some 'visual' tips that salespeople may use effectively in selling their products

  • Use images in your website. An image values more than a thousand words. Take care to not overload your web site with high tech gadgets. They can create a slow loading web page and distract people away from your offer.

  • Use text with descriptive terms and phrases in a manner that compel images in your customers, something like "see with your own eyes", "come and see our product", "red alert" and so on.

  • Make your prospects feel that they need the product, and help them visualize how much better their life will be after the purchase.

  • Get your visitors excited about your product by showing them how excited other people are about it. Tell them why they're excited and use images with satisfied people.

  • Provide testimonials on your site from your happy customers. When asking if you can publish testimonials, ask if you may also include and photo along with their endorsement. This will add more 'visual' credibility to your testimonials and further decrease any resistance your visitors may have to your sales message.

  • Keep people at your web site as long as possible. You may allow them to download for free e-books, movies, banners, signs and other visual materials These techniques are most effective when used in concert. They require effort and practice to be able to leverage their full potential, so take the time to study them. Apply these techniques to the weak areas and put the science of selling to work for you.

    Valerian Dinca is the owner of the newest online business tutorial. Everything you need when you need it.

    In The News:


  • pen paper and inkwell


    cat break through


    Make More Sales By Creating How To Use It Product Updates

    Do you have any idea what your customers have experienced... Read More

    Top Ten No Money Promotion Ways That Create New Clients and Fast Sales

    Better than offline promotion such as press releases, talks, or... Read More

    7 Safety Tips Every Realtor and Door-to-Door Sales Professional Need to Practice

    These are the top 7 safety tips that criminals don't... Read More

    The Changing Role of the Sales Consultant

    "Leadership rests not only on outstanding ability. It also rests... Read More

    Ten Ways to Super Charge Your Sales

    1. Add a no-fee interactive game to your web site.... Read More

    You Dont Love Your Kids if You Dont . . .

    "You don't love your kids if you don't buy my... Read More

    Are You a Sales Professional?

    Many sellers like to describe themselves as professionals, but what... Read More

    When Youre In sales Always Aim Higher

    Yesterday I did a sales training program for a great... Read More

    How Pareto?s Principle Impacts Your Sales Success

    Pareto's Principle {the 80/20 rule) is vividly illustrated in the... Read More

    The Quickest Way To Increase Your Sales

    The quickest way to increase sales is to make things... Read More

    Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

    Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More

    Top 7 Psychological Triggers For Unlimited Sales

    Did you know that there are specific psychological triggers you... Read More

    How A Dancing Horse Can Increase Your Sales

    "Yeah right!" I thought to myself as I started to... Read More

    Getting Them to Buy: The Two Most Important Pieces to the Sales Pitch

    Why are some sales pitches more persuasive than others? Are... Read More

    Have You Prepared for Success in Sales?

    My wife and I watched the movie Ray a couple... Read More

    Reaching Goals in Direct Sales

    From surveys and experience, we've noticed many setting excellent goals... Read More

    What Does It Take To WIN A Sale?

    What to do when you win or lose.You have given... Read More

    Your Sales Process Isnt

    A lot of energy is expended within selling organizations as... Read More

    How To Attract Buyers Using The Right Sales Terminology

    It is always important that you use the right terms... Read More

    Sales Language: Whats Wrong with But?

    Language is one of the most important tools you have... Read More

    How To Give Your Sales Job A Strategic Tune-up

    In happens every year in June.Six months down and six... Read More

    Cross-selling for Increased Sales, Profits, and Customer Satisfaction

    Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More

    3 Steps to Immediately Improve Sales

    Want to increase sales within your company? It's not as... Read More

    How to Make Training and Development a Power Agent for Change

    Does this sound familiar? With high expectations, you sent your... Read More

    Anticipating the Audiences Reaction

    Obviously, you can not know all of the things that... Read More

    The Business of Closing the Sale Without Killing It

    You must be able to coordinate your sales talk to... Read More

    Psychology of Converting a Prospect to Money

    If you want a truly successful business, you need to... Read More

    5 Small Steps To Ultimate Sales Success

    "Selling worth doing is worth doing badly ? at first!"... Read More

    Customers For Life

    Who's talking to your customers? Is it your competition? Why... Read More

    How to Sell to the Devils Advocate

    There is a car commercial running were a husband is... Read More

    Visual Science of Selling

    Statistics state that 55% of people judgments are made based... Read More

    Humanize the Sales Process

    Q & AQ. Sometimes when I'm presenting to clients, I... Read More

    Increasing Your Sales FASTER -- Dealing with Ill Think It Over.

    Do you frequently hear that from a prospect?"I'll Think It... Read More