The Reason Why They Buy

If you're a business person you want to sell your product or service. If it's been a struggle, then you probably aren't giving your potential customers a good "Reason Why" they should buy from you.

Take off your "business person" hat for a minute, and put on your "consumer" hat. You ARE a consumer when you need products other than your own. And why do you buy what you buy? Not just because it's there. Not because someone else needs your business. You buy because you think the product will meet your wants and needs.

How do you know? Perhaps you've used it before. Perhaps a friend recommended this product or service. Or perhaps the advertising gave you a good "reason why" you should become a customer.

The reality is -- we're all tuned into station WIFM: What's in it for me?

When you put pen to paper and begin to draft your next ad, put yourself in your customers' shoes and ask yourself what's in it for them. WHY will your product or service give them more than someone else's? Do you offer better service? Faster service? Higher quality? Lower price? Greater variety? Better guarantee?

What makes you stand out from the crowd?

Whatever it is, that's what you must convey to your customer.

Marte Cliff is a Freelance Copywriter with lots more tips to share. Sign up for her monthly ezine when you visit her at: http://marte-cliff.com

---

Customers For Life

Who's talking to your customers? Is it your competition? Why... Read More

11 Secrets to Leadership in Sales

In his classic book, "Think and Grow Rich", Napoleon Hill... Read More

Resistance Training for Sales People

What was the quickest rejection you ever got? 2 minutes... Read More

The Power of Confidence

My experience has taught me that people want to buy... Read More

The Myth of the Natural Born Sales Wonder

When I researched the field of using personality inventories to... Read More

Successful Sales Strategies: Winning the Close Ones

The "Three Cs" in building customer relationships are a key... Read More

Why More Sales Training Comes Before More Marketing Expenditure

In most businesses, when sales are slow or low, the... Read More

How Business Coaches Avoid the Yearly Training Feeding Frenzy

What is it with appraisals? In September and October there... Read More

Do You Know the Emotion Behind the Objection?

Prospects have many reasons (you might think excuses) for not... Read More

Sales Skills for the Non Sales Professional

Have you ever wondered how in the heck you're going... Read More

The ?Finding Common Ground? Sales Technique, Is A Myth!

Almost every book, manual, workshop or tape series teaching selling... Read More

Grow Sales Using Image Tactics

In my dreams, I envision being the marketing consultant equivalent... Read More

How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale!

Follow this story...I went to Best Buy today to get... Read More

Body Language, Five Key Ingredients

When making your living in the sales industry, and working... Read More

Selling - Always Go for Top Money

If you've ever flown economy class on an international flight... Read More

Want to Make More Money? Fish in a Bigger Pond!

Setting prices is a dilemma most service business owners encounter... Read More

Pressure Washer Business; Cleaning Composite Decks

There is a new trend in the way wood decks... Read More

10 Power-Packed Ways To Spark Your Sales

1. Spend money on targeted advertising instead of mass media... Read More

Quiz: What Kind of Sales Shoe Are You?

Have you ever wondered what type of saleswoman you are?... Read More

Psychology of Converting a Prospect to Money

If you want a truly successful business, you need to... Read More

How to Build a Repeat Client Base in Automobile Sales

Here is a question I recently received from a young... Read More

Invite Questions to Boost Your Sales

Do you invite your prospective customers to ask questions ...or... Read More

7 Keys to Turning Cold Calls Into Warm Calls

Let's face it when it comes to cold calling many... Read More

Eliminating Objections to Increase Sales

You want to increase the flow of sales revenue, but... Read More

How to Achieve Sales Goals by Focusing on Activities

When I broke into sales in 1986, I read several... Read More

Instant Rapport: The Key to Sales Success

Did you ever meet someone with whom you just clicked?... Read More

Theres a Referral for Everyone

I worked for years as a mortgage loan officer. During... Read More

Your Sales Process Isnt

A lot of energy is expended within selling organizations as... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

Sales Marketing: 10 Amazing Secrets To Sell Any Product Fast.

Implement these smart sales marketing secrets and you'll be capable... Read More

The Most Underused and Powerful Method of Lead Generation

Are you worried about whom you'll sell today so you... Read More

Secrets That Lead To Failure In Sales

Let's be realistic nobody really wants to be labeled a... Read More

8 Sales Lead Generation Methods

I've been getting lots of email from my readers lately.... Read More