Marketing Vs. Sales

Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:

DRIVING REVENUE!!

Marketing = SIZZLE ------ Sales = CLOSING

The misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This "cycle of misunderstanding" perpetuates itself over and over again resulting in lost revenue.

STOP THE CYCLE OF MISUNDERSTANDING!

HOW?

1) Understand that there is a difference between marketing and sales.

What's The Difference?

Marketing is associated with advertising, event planning, community involvement, getting your company name "out there", creating credibility, normally a "people pleaser" personality, with the primary focus on lead generation.

Sales is associated with knowledge and understanding of the value of a lead, understanding the "selling cycle", a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.

The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.

2) When recruiting, define well in advance what position you are hiring for ? sales or marketing? Most companies' need both as a team working together.

3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industries in all staff involved in the hiring process.

Solutions:

1) Develop a company profile to differentiate skill sets.

2) Create a list of key questions designed to delineate the difference in skill sets of the sales person vs. the marketing person.

3) Provide appropriate training to anyone involved in the hiring process to help them understand the differences to assure you are hiring the right person for the right position.

CEO - United Sales Training (http://www.unitedsalestraining.com), 20 years as a Professional Sales Trainer, Recruiter, Sales and Marketing Manager, Consultant. Dedicated to the "keep it simple" approach. FOCUS: "Training programs designed to help women - tough enough for men."

In The News:


pen paper and inkwell


cat break through


How to Sell to the Devils Advocate

There is a car commercial running were a husband is... Read More

Sales and Closing Techniques

One essential criteria of being a successful salesperson is the... Read More

What Does It Take To WIN A Sale?

What to do when you win or lose.You have given... Read More

Sell Yourself, As Well As Your Product

When selling a product to a consumer, one of the... Read More

Unleash Your Inner Sales Superstar & Win More Business Right Now!

It's a rainy afternoon on a typical mid week afternoon... Read More

7 Quick and Easy Ways To Multiply Your Sales

There are always some great, fast and easy ways to... Read More

Humanize the Sales Process

Q & AQ. Sometimes when I'm presenting to clients, I... Read More

Make More Sales By Creating How To Use It Product Updates

Do you have any idea what your customers have experienced... Read More

7 Ways to Cut Loose from Old Sales Thinking

Sooner or later, we all backslide into old ways of... Read More

How To Write Sales Letters That Deliver

Tired of sending out sales letters that generate anemic response?... Read More

Follow-Up Marketing: How to Win More Sales with Less Effort

A study done by the Association of Sales Executives revealed... Read More

Reaching Goals in Direct Sales

From surveys and experience, we've noticed many setting excellent goals... Read More

Body Language, Five Key Ingredients

When making your living in the sales industry, and working... Read More

The Road to Achieving Training Success: What Holds the Key?

As a trainer, you will be able to see a... Read More

Six Simple Steps to Increase Sales and Decrease Stress

Have you ever found a lead on a scrap of... Read More

More Sales with Less Selling

Have you ever passed by a bakery display case without... Read More

Selling White Space

Almost all Internet Marketers have a basic idea of what... Read More

How to Achieve Sales Goals by Focusing on Activities

When I broke into sales in 1986, I read several... Read More

Successful Sales Strategies: Winning the Close Ones

The "Three Cs" in building customer relationships are a key... Read More

Visual Science of Selling

Statistics state that 55% of people judgments are made based... Read More

Invite Questions to Boost Your Sales

Do you invite your prospective customers to ask questions ...or... Read More

3 Steps To Immediately Increase Sales

Want to increase sales within your company? It's not as... Read More

More Sales - You Must Keep Asking

I bought a second pair of reading glasses from my... Read More

Top 7 Psychological Triggers For Unlimited Sales

Did you know that there are specific psychological triggers you... Read More

Sales Skills for the Non Sales Professional

Have you ever wondered how in the heck you're going... Read More

Sales Tips from Sales Masters

Dogs are great teachers of how to sell easier and... Read More

Let Your Weaknesses Increase Your Sales

Imagine...you inquire about a product. The salesperson does everything right.... Read More

Increase Sales - Overcoming Barriers

Ever thought to yourself, "If only my team members would... Read More

Ten Ways to Super Charge Your Sales

1. Add a no-fee interactive game to your web site.... Read More

Better Listening Skills = More Sales

Today's business environment is intrinsically tied together by ongoing information... Read More

Keep Sales Simple

For those of us working in the exciting world of... Read More

The 7 Deaths of a Salesman

In sales, you can work one of two ways. You... Read More

How To Master the Art of Super Salesmanship

Mastering the "art of selling" is simply knowing how to... Read More