Shout At Your Customers - Theyre Hard of Hearing!

Some people say we live in the Information Age.

I call it the Distraction Age.

My new hometown is Distractionville. Everything and everybody shouts, "Hey, look at me!": E-mail, Internet, TV, telephone, newspaper, radio, family and friends. The Distraction Faction is as bright as the midday sun and louder than a freight train in Distractionville.

I have had conversations lately with many small business owners about promoting their businesses for more sales. Traditional methods of advertising are more expensive than ever for the results they offer. Newspapers, magazines, radio,TV and Yellow Pages worked well in the past but due to the increasingly shortened attention spans in Distractionville, these methods for getting information to your customers aren't getting results.

Business owners tell me they are often exasperated when their regular customers tell them about buying goods or services from another vendor that are readily available from their own businesses. The owners think what kind of customer loyalty is that for all of the service I offer to you? The owners say to the customers, "We offer that, too, you know".

"I didn't know you did that!" is the response from the customer.

Even if the customer should have known from your previous marketing efforts, it doesn't matter. The sale is lost forever.

How can you get your message heard and seen in Distractionville? Consider increasing the decibel level of your business by using some of the following ideas adapted for your business:

-A florist offers to put bosses on a tickler list for advanced contact and products for secretary's day for next year.

-The tire shop presents a coupon book of free tire rotations with every sale of new tires to get customers back for oil changes, brake inspections, etc.

-The dress shop calls its best customers to annouce the fall line is in with the customer's size in stock.

-The computer repair service mails post cards to customers with older systems annoucing a special on systems upgrades and wireless networking.

-The coffee house offers coupons to each customer for a discount on its fresh baked blueberry muffins for the next visit.

-The lawn service puts door hangers on current customers' doors with weeding and edging service information.

The solution for promoting all of your business goods and services to your existing customers is simple. Find new ways to tell them what you do. Then tell them again a different way. Then to be heard and seen above the roar of the crowd of Distractionville, tell them one more time.

Three easy steps:

1. Do it
2. Do it
3. Do it

Doug Emerson trains,consults and coaches small business owners daily about how to make more profit in less time.

He writes a FREE electronic newsletter filled with ideas about how you can improve your profits and create a life that balances work, rest and play. Go to this link and subscribe. http://www.douglasemerson.com/3Iwrotethis.htm

Or visit the website: http://www.douglasemerson.com

---

How To Win Business By Networking

In sales we do tend to become focused upon our... Read More

Secrets to Getting in Front of Your Best Prospects

As a salesperson, your ultimate goal, of course, is to... Read More

Body Language, Five Key Ingredients

When making your living in the sales industry, and working... Read More

Attitude Insurance

Everyone knows the importance of having a positive attitude, especially... Read More

Get More Clients Now!

Although David has been a graphic designer for a decade,... Read More

Boost Your Selling Power With Your Call-To-Action Phrases

Look at your marketing material. Now, is there something missing?... Read More

What You Can Learn From The Movie Business

Maybe everything you need to know you can learn from... Read More

Sales Tips from Sales Masters

Dogs are great teachers of how to sell easier and... Read More

Spend More Time Selling

On average a sales person spends less than two hours... Read More

Be Yourself

Here's the thing... you still have to make every marketing... Read More

The Art And Science of Closing - How To Close More Sales Right Now

One of the questions I often get asked as a... Read More

Survival On The Road! A Resource For The On The Road Sales Professional

It makes no difference if you are a Saleswomen, a... Read More

Four Ways To Increase Your Sales Fast... In 2-4 Weeks?

You built a very good web site...You have a great... Read More

The Dos and Donts of an Elevator Pitch

The dreaded question: "What exactly does your company do?" It's... Read More

Sales Predator Or Professional Sales Rep

From a customer's perception, it's easy for a salesperson to... Read More

Customers Do Not Know How To Ask Good Questions ? That Is Your Job

Customers will ask you a question and you'll proceed to... Read More

A Simple Sales Strategy: Talk to Yourself!

You are about to speak to a potential client, go... Read More

Change Takes Time

I am writing this at the Philadelphia Airport on my... Read More

TheTop 10 Reasons Why Salespeople Get Outsold

In my business, it has been an interesting and very... Read More

A Revolutionary NEW Dimension in Sales

A Revolutionary 'NEW' Dimension In Sales: Make many more closings... Read More

Sales Strategies: Its Not Who You Know - Its What You Know

We are all in sales. We all selling in every... Read More

Just Ask

For the 'big three' automobile sales consultants, the 'employee discount... Read More

Sales and the City

It's all about relationships!Here is how a popular TV show... Read More

Ideal Clients - Who are They and Where Do You Find Them?

Ideal clients are the ones who are perfect for you.... Read More

Closing The Sale

So -- you've just gotten off of the phone with... Read More

Curiosity and How It Effects Your Business Proposition

The first 15 seconds of your approach are the most... Read More

Quick Tips On Handling Rejection

Looking for a way to handle rejection?Edward W. Smith, motivational... Read More

Three Fast, Short, Simple Ways to Escalate Your Sales

1. Sell an inexpensive product to sell an expensive product.... Read More

Resistance Training for Sales People

What was the quickest rejection you ever got? 2 minutes... Read More

Growing Sales Through Creating Connections

Your mission as a business owner is to develop a... Read More

Order Takers vs. Sales Professionals

As business owners we all know that in a ideal... Read More

Increase Your Sales Without Spending Another Cent

Many home business owners lament they don't have enough cash... Read More

Instant Rapport: The Key to Sales Success

Did you ever meet someone with whom you just clicked?... Read More