Obviously, you can not know all of the things that will set off an individual person. But you can know and base your actions on far more specific information about them than you probably now are using. Even if the reaction of the audience cannot be known, try not to do anything that will directly cause him to react negatively based on what you know to be generally true.
Most people are likely to become quite active in their reactions and responses, for psychologically, they are ego-defensive as well as subjective. Either consciously or unconsciously, they will actively try to counteract anything that they find aggravating or threatening. For example, if you seem superior to them in any way, they will attempt to block the imagined or real superiority, perhaps by not liking you or disagreeing with you, as their own internal justification. Something as simple as your looking like someone else they know (who perhaps once did them wrong), a stereotype, or a preconceived idea could greatly affect your attempt to train them.
While this may seem to be just simple common sense it is easy for many trainers to lose perspective when speaking to a large group of people.
Copyright AE Schwartz & Associates All rights reserved. For additional presentation materials and resources: ReadySetPresent and for a Free listing as a Trainer, Consultant, Speaker, Vendor/Organization: TrainingConsortium
CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.
Here's an idea on how to make reading the daily... Read More
During the late 1980's I was a field sales representative... Read More
It's a rainy afternoon on a typical mid week afternoon... Read More
Canned or scripted sales approaches are rarely successful, because one... Read More
During the introduction of the "Stop Selling!" philosophy, we typically... Read More
Most people tremble when they hear the word "sales".This explains... Read More
Ever lost a sale? Of course you have, we all... Read More
Yesterday I did a sales training program for a great... Read More
This issue's topic on sales prospects comes in response to... Read More
Have you ever eaten a soft taco? The shell isn't... Read More
When Thomas Edison's light bulb finally burned for 45 straight... Read More
The telephone is still the best and most effective way... Read More
There is little doubt that eLearning has not achieved the... Read More
Recently I received a prospecting voice mail message from a... Read More
Just because your business is based in your home that... Read More
Three times I have revisited Turkey after living in the... Read More
Ever thought to yourself, "If only my team members would... Read More
Having spent so many years in retail, I always enjoy... Read More
It pays to be specific. I believe that statement is... Read More
What does it take to make a sale lately?In Sales,... Read More
Developing an abundant supply of targeted referrals is the number... Read More
Have you ever found a lead on a scrap of... Read More
Just because we receive a referral, it doesn't mean that... Read More
Selling is everyone's lifeblood whether they realize it or not.... Read More
Education plus Motivation is a powerful formula. But how do... Read More
I love the art of selling. LOVE IT. When I... Read More
Q & AQ. Sometimes when I'm presenting to clients, I... Read More
Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More
When selling a product to a customer, it is very... Read More
When five years ago I was faced with having to... Read More
In the day-to-day operation of an online business we can... Read More
Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More
There is a car commercial running were a husband is... Read More
Have you ever found a lead on a scrap of... Read More
Your mission as a business owner is to develop a... Read More
Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More
My research has clearly shown that, when it comes to... Read More
Cold calling may now be outdated. People have become defensive... Read More
Most people are always striving to better themselves. It's the... Read More
A sales manager who reads this newsletter regularly suggested the... Read More
So -- you've just gotten off of the phone with... Read More
How well do you handle objections?The fact is, most people... Read More
Customers will ask you a question and you'll proceed to... Read More
Have you ever wondered how in the heck you're going... Read More
The first 15 seconds of your approach are the most... Read More
I was looking at some promotional literature and web sites... Read More
There are always some great, fast and easy ways to... Read More
Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More
Three times I have revisited Turkey after living in the... Read More
We are each responsible for our own success - or... Read More
A lot of energy is expended within selling organizations as... Read More
We've all had the unfortunate experience of being convinced by... Read More
Dogs are great teachers of how to sell easier and... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
Prospects have many reasons (you might think excuses) for not... Read More
Want to increase sales within your company? It's not as... Read More
I bought a second pair of reading glasses from my... Read More
A study done by the Association of Sales Executives revealed... Read More
Mastering the "art of selling" is simply knowing how to... Read More
Are you worried about whom you'll sell today so you... Read More
Three year old Kara was throwing a tantrum. She didn't... Read More
"Yeah right!" I thought to myself as I started to... Read More
I'm constantly amazed how otherwise smart marketeers become deaf, dumb... Read More
In the 1990's we lived on a farm in Iowa.... Read More
A few weeks ago I was onsite at a company... Read More
Facilitating the buying process can be very straightforward and fairly... Read More
Sales Training |