Are you searching for new and innovative ways of sales lead generation? Are you lacking in sources of good quality leads? Are you tired and bored using the same methods for generating sales leads?
If you answered No to these questions you're either satisfied with the income you're earning ? or you're not interested in earning a 6-figure income in sales. Please stop reading this article.
If you answered Yes, then you're going to be very excited to read not only this article but the rest of the series I've written on sales lead generation.
Here are the 11 most profitable methods I've found for sales lead generation that have turned hundreds of sales people into 6-figure sales people.
Sphere of Influence
Create a list of at least 100 people you know. Send out an introductory letter telling them about your product or service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.
Cold calling
Using cold calling effectively for sales lead generation requires five key ingredients. Target the market you are going to call. Know your objective (get an appointment, get a name). Have a memorized script. Smile. Be prepared for rejection. Have fun!
Knocking on doors
This method is much the same as cold calling. I used this very effectively in real estate. I used to knock on doors year round. Do you think people would remember someone who knocked on their door in the middle of winter?
Farming
This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.
Seminars
Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.
Mass mailing
Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.
Newspapers
Pay attention to the local news, business and announcements sections. Look for the people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.
Email publications
Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.
Hairstylist
Most everyone has a barber or hairstylist they use on a regular basis. When ever I'm in the chair the conversation covers a variety of topics.
Offer them a $1 for every card they pass out or motivate them even more by offering a percentage of the sale that result from their referral.
I've even picked up business myself while getting my haircut. Keep your ears and eyes open at all times.
Daily Contacts
Every day when you leave the house take twenty business cards with you and make it a point to give them away. That's twenty cards times five work days. If you're really ambitious, do it on Saturday and Sunday also.
When you're looking to generate lots of quality sales leads the more lines you have in the water the more fish you're apt to catch.
These are all effective methods of sales lead generation and should be used regularly.
The title says 11 methods of sales lead generation, however, if you count there are only ten. That's because I gave the best and most effective method its own page and is the topic of my new book. If you effectively work this method you will soon find you have more business than you can handle.
Jim Klein is the owner of From The Heart Sales Training. He helps sales professionals attract new clients, close more sales and generate an abundance of referrals so they can increase their income and enjoy life more.
Click Here Now for free Sales Training. Sign up for our newsletter "The Sales Advisor". Each issue contains sales tips, techniques, articles, tools, products and up-to-date sales and marketing ideas.
I am writing this at the Philadelphia Airport on my... Read More
Have you ever found a lead on a scrap of... Read More
Want to increase sales within your company? It's not as... Read More
Q & AQ. Sometimes when I'm presenting to clients, I... Read More
In happens every year in June.Six months down and six... Read More
Recently, right before I was about to deliver a motivational... Read More
One of the best projects to undertake as an online... Read More
Here are three proven ways that will increase your sales:1.... Read More
These are the top 7 safety tips that criminals don't... Read More
When I researched the field of using personality inventories to... Read More
1. Add a no-fee interactive game to your web site.... Read More
Congratulations! You successfully sold one or more of your company's... Read More
Selling online can be very difficult, more difficult than in... Read More
1. Spend money on targeted advertising instead of mass media... Read More
A lot is written and talked about in regard to... Read More
In my business, it has been an interesting and very... Read More
Dogs are great teachers of how to sell easier and... Read More
Who's talking to your customers? Is it your competition? Why... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
Selling arwork is easy when you follow a road map.... Read More
Tired of sending out sales letters that generate anemic response?... Read More
You have a choice. You can stand out or blend... Read More
1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
1. Sell an inexpensive product to sell an expensive product.... Read More
Let's be realistic nobody really wants to be labeled a... Read More
Have you ever started something and not completed it? Or... Read More
To be totally in tune with the needs of your... Read More
Seems almost every situation in our lives is centered on... Read More
Are you going to win this deal? With just less... Read More
Mortgage leads are like a box of chocolates, you never... Read More
One of the most difficult things we deal with as... Read More
Did you ever meet someone with whom you just clicked?... Read More
I've been getting lots of email from my readers lately.... Read More
When making your living in the sales industry, and working... Read More
Here's an idea on how to make reading the daily... Read More
You do have a "Pipeline" don't you? You know, the... Read More
On average a sales person spends less than two hours... Read More
Do you find yourself making these kinds of assumptions?- "I... Read More
There's more to what he does than meets the eyeWith... Read More
Why are some sales pitches more persuasive than others? Are... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
Sooner or later, we all backslide into old ways of... Read More
When I researched the field of using personality inventories to... Read More
These are the top 7 safety tips that criminals don't... Read More
Too many sales letters are shaped into paper airplanes and... Read More
Have you ever heard of the Golden Hour? I live... Read More
Does this sound familiar? With high expectations, you sent your... Read More
Here's the thing... you still have to make every marketing... Read More
One of the best books I have ever read is... Read More
One of the questions I often get asked as a... Read More
Do you ever feel that when you are doing direct... Read More
Education plus Motivation is a powerful formula. But how do... Read More
Three qualities are needed to sell anything in life. They... Read More
You've probably heard people speaking about someone that he was... Read More
Unquestionably when the word hypnosis pops-up in a conversation or... Read More
I would like you to begin thinking of mailboxes in... Read More
In most businesses, when sales are slow or low, the... Read More
Contrary to many of the books on how to be... Read More
Most people tremble when they hear the word "sales".This explains... Read More
Mention the word sales or salesman and two out of... Read More
We've all heard the term KISS at one time or... Read More
It has been said that a customer makes a decision... Read More
We all make mistakes when selling our product or service.... Read More
Sales Training |