Are you searching for new and innovative ways of sales lead generation? Are you lacking in sources of good quality leads? Are you tired and bored using the same methods for generating sales leads?
If you answered No to these questions you're either satisfied with the income you're earning ? or you're not interested in earning a 6-figure income in sales. Please stop reading this article.
If you answered Yes, then you're going to be very excited to read not only this article but the rest of the series I've written on sales lead generation.
Here are the 11 most profitable methods I've found for sales lead generation that have turned hundreds of sales people into 6-figure sales people.
Sphere of Influence
Create a list of at least 100 people you know. Send out an introductory letter telling them about your product or service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.
Cold calling
Using cold calling effectively for sales lead generation requires five key ingredients. Target the market you are going to call. Know your objective (get an appointment, get a name). Have a memorized script. Smile. Be prepared for rejection. Have fun!
Knocking on doors
This method is much the same as cold calling. I used this very effectively in real estate. I used to knock on doors year round. Do you think people would remember someone who knocked on their door in the middle of winter?
Farming
This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.
Seminars
Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.
Mass mailing
Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.
Newspapers
Pay attention to the local news, business and announcements sections. Look for the people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.
Email publications
Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.
Hairstylist
Most everyone has a barber or hairstylist they use on a regular basis. When ever I'm in the chair the conversation covers a variety of topics.
Offer them a $1 for every card they pass out or motivate them even more by offering a percentage of the sale that result from their referral.
I've even picked up business myself while getting my haircut. Keep your ears and eyes open at all times.
Daily Contacts
Every day when you leave the house take twenty business cards with you and make it a point to give them away. That's twenty cards times five work days. If you're really ambitious, do it on Saturday and Sunday also.
When you're looking to generate lots of quality sales leads the more lines you have in the water the more fish you're apt to catch.
These are all effective methods of sales lead generation and should be used regularly.
The title says 11 methods of sales lead generation, however, if you count there are only ten. That's because I gave the best and most effective method its own page and is the topic of my new book. If you effectively work this method you will soon find you have more business than you can handle.
Jim Klein is the owner of From The Heart Sales Training. He helps sales professionals attract new clients, close more sales and generate an abundance of referrals so they can increase their income and enjoy life more.
Click Here Now for free Sales Training. Sign up for our newsletter "The Sales Advisor". Each issue contains sales tips, techniques, articles, tools, products and up-to-date sales and marketing ideas.
![]() |
|
![]() |
|
![]() |
|
![]() |
Over the decades that I've been involved in sales, I've... Read More
All closes are not created equal. Top producers realize every... Read More
In this article, I would like to talk about the... Read More
Look at your marketing material. Now, is there something missing?... Read More
Many home business owners lament they don't have enough cash... Read More
As business owners we all know that in a ideal... Read More
"Selling worth doing is worth doing badly ? at first!"... Read More
Mortgage leads are like a box of chocolates, you never... Read More
Many business owners and professionals are appalled at the thought... Read More
As a salesperson, your ultimate goal, of course, is to... Read More
Want to increase sales within your company? It's not as... Read More
During the late 1980's I was a field sales representative... Read More
Making a living in sales can be very rewarding, however,... Read More
In the last article, we looked at three emotions (besides... Read More
My wife and I watched the movie Ray a couple... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
Although David has been a graphic designer for a decade,... Read More
Trade shows are so obvious. You go. You hand out... Read More
In my dreams, I envision being the marketing consultant equivalent... Read More
"Yeah right!" I thought to myself as I started to... Read More
For many individuals in business the hardest part is selling.... Read More
Have you ever wondered what type of saleswoman you are?... Read More
It makes no difference if you are a Saleswomen, a... Read More
People are always looking for ways to close the sale.... Read More
What's that you say? You can't sell?Oh, you must be... Read More
What is it with appraisals? In September and October there... Read More
My experience has taught me that people want to buy... Read More
Your mission as a business owner is to develop a... Read More
How do you persuade someone to do what you want... Read More
Using cartoons can help brand your marketing and drive home... Read More
The dreaded question: "What exactly does your company do?" It's... Read More
The art of backend sellingThe backend sale can be more... Read More
This issue's topic on sales prospects comes in response to... Read More
Since 1990 I have focused on the three primary barriers... Read More
I recently found myself suffering from a lousy cold; all... Read More
The dreaded question: "What exactly does your company do?" It's... Read More
Here is a question I recently received from a young... Read More
First and foremost are you thinking Strategically? "Do you have... Read More
It makes no difference if you are a Saleswomen, a... Read More
In this article, I would like to talk about the... Read More
It's all about relationships!Here is how a popular TV show... Read More
I have found that the best sales people are the... Read More
Are you searching for new and innovative ways of sales... Read More
Have you ever tried to explain to someone what you... Read More
I put together this little article because, although basic, we... Read More
For those of us working in the exciting world of... Read More
Just a few critical distinctions can supercharge your communication skills:1... Read More
In most businesses, when sales are slow or low, the... Read More
I arrive with about 350 other guys. We smile at... Read More
When selling a product to a consumer, one of the... Read More
Have you ever eaten a soft taco? The shell isn't... Read More
Statistics state that 55% of people judgments are made based... Read More
How do you persuade someone to do what you want... Read More
1. Spend money on targeted advertising instead of mass media... Read More
One of the quickest ways to loose a sale is... Read More
If you've driven yourself crazy trying to figure out why... Read More
It's a rainy afternoon on a typical mid week afternoon... Read More
When making your living in the sales industry, and working... Read More
Today's business environment is intrinsically tied together by ongoing information... Read More
Wouldn't it be nice if there were an inexpensive method... Read More
In my business, it has been an interesting and very... Read More
Mastering the "art of selling" is simply knowing how to... Read More
Education plus Motivation is a powerful formula. But how do... Read More
Every sales presentation should start with the approach, or introduction.... Read More
Too many sales letters are shaped into paper airplanes and... Read More
Look at your marketing material. Now, is there something missing?... Read More
Sales Training |