How A Dancing Horse Can Increase Your Sales

"Yeah right!" I thought to myself as I started to turn off the TV after hearing that the show was about a dancing horse.

I couldn't imagine watching a documentary about a dancing horse and its rocky road to success. I was very skeptical but curious enough to see if this horse could actually dance. After all, the truth is sometimes stranger than fiction -- and a real life dancing horse beats a fictional talking horse.

I was amazed to see the elaborate venue set up for this horse. The audience was dressed as if they were attending an Opera, and the venue was beautifully decorated with an orchestra playing on the stage.

Then out comes Brentina, the dancing horse and main attraction. I watched mesmerized as the horse started dancing as soon as the orchestra started playing. They were in perfect harmony with each other.

The horse timed her dance moves perfectly and gracefully to match every beautiful note the orchestra was playing. Not only was this horse dancing, but it was like watching animal ballet.

My "yeah right!" turned into "wow!" as I watched this perfectly orchestrated performance featuring a combination I never expected to see...a horse and beautiful, graceful dancing.

Thanks to Brentina, I am now a Dressage fan. I learned that she participates in Dressage competitions against other dancing horses, and she also has a website that offers you the opportunity to purchase her documentary video and participate in a discussion forum.

Thanks to Brentina, you have an example of how to increase sales in your business by turning skeptical prospects into raving fans.

Here are a few horse dance moves to get you started:

1. Don't automatically assume that something can't be done in your business because none of your competitors are doing it. To stand out from the crowd of competitors you have to dare to be different. What unlikely combinations can you apply to your business?

2. Don't let skeptics deter you from accomplishing your goal. In order to increase your sales, you have to step outside the box and out of your comfort zone. You may find some critics at the beginning, but you will find amazing success at the end if you stay focused on your goal.

3. When the music starts playing, give them a perfectly executed performance. Wow your clients by showing them why you are the perfect solution for their problems. Under promise and always over deliver. They've paid good money to watch you perform, so give them their money's worth and then some.

4. Your excellent performance will leave your clients wanting more, so give them what they want. Provide information products that they can purchase from you. Keep them connected to you by providing a newsletter, discussion forum or blog.

5. Become innovative. Continually create new services and products to consistently increase sales in your business.

Apply these tips to your business today, and your business will be dancing to a beat of increased sales tomorrow.

Copyright 2005 Black Unicorn Communications, Inc. All Rights Reserved

Tresaca Hamilton is the CEO of Black Unicorn Communications. Black Unicorn Communications helps Service Businesses attract more clients in less time.

Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.

In The News:


pen paper and inkwell


cat break through


22 Closes For Real Estate Agents To Make The Sale

All closes are not created equal. Top producers realize every... Read More

Are You Missing Out On Sales Through Fear of Pain? Improve the Persuasive Power of Your Words!

Education plus Motivation is a powerful formula. But how do... Read More

Visual Science of Selling

Statistics state that 55% of people judgments are made based... Read More

The Processionary Caterpillar Syndrome Costs You Sales?

Some years ago I read and interesting story that illustrated... Read More

Boost Your Productivity, Networking and Sales: Make an Impression

Through out our career and lives we regularly get an... Read More

Seven Critical Qualifying Questions

Training your salespeople to not waste time working unqualified accounts,... Read More

7 Sales Techniques To Differentiate You From The Competition

You have a choice. You can stand out or blend... Read More

The Top 7 Sales Blunders

We all make mistakes when selling our product or service.... Read More

Bite Your Tongue

Most people don't realize how powerful a negotiating tool silence... Read More

The Art of Backend Selling

The art of backend sellingThe backend sale can be more... Read More

Sales As A Positive Experience

No matter what your age or stage in life, some... Read More

Assumptions ? The Hidden Sales Killer

Assumptions can kill a sale. In my sales training workshops,... Read More

The Clock is Ticking on Your Leads

Every day is critical when you are in the business... Read More

Theres a Referral for Everyone

I worked for years as a mortgage loan officer. During... Read More

5 Powerful Tips To Persuasion!

Having excellent persuasion skills is one of the most important... Read More

Really WINNING Over Customers

Three qualities are needed to sell anything in life. They... Read More

3 Hot Ways To Crank Up Your Sales

1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with... Read More

4 Reasons Why the Sale is Not Made

When sales are down, a salesperson must begin to take... Read More

The 12 Dumbest Things Salespeople Do

We all make mistakes and some salespeople seem to make... Read More

Maximize Sales and Minimize Returns with Learning Styles

In the day-to-day operation of an online business we can... Read More

The Most Underused and Powerful Method of Lead Generation

Are you worried about whom you'll sell today so you... Read More

Knowledge is Power in Auto Detailing Sales

The most important thing for an auto detailer to do... Read More

Using the Consultative Approach to Gaining Sales

What do we mean by a consultative approach?When you hear... Read More

Direct Sales and the Use of Clipboards

Do you ever feel that when you are doing direct... Read More

How to Build a Repeat Client Base in Automobile Sales

Here is a question I recently received from a young... Read More

Three Secret Keys to Persuasion Magic

Just a few critical distinctions can supercharge your communication skills:1... Read More

Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More

Dont Close Your Eyes Or Let Deaf Ears Fall Upon You

To listen to your customer is important, and to hear... Read More

Sales and the City

It's all about relationships!Here is how a popular TV show... Read More

How To Write A Solution - Savvy Sales Letter to To Get Clients

Too many sales letters are shaped into paper airplanes and... Read More

Sales Language: Whats Wrong with But?

Language is one of the most important tools you have... Read More

Sales Prospects Avoiding You?

This issue's topic on sales prospects comes in response to... Read More

Three Essential Questions You Must Ask To Make More Sales ? Ignore Them At Your Peril

There's loads of material about making money available on the... Read More