Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn't send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn't have what it takes.
Here's how to make the next one better:
1. Ditch the "professional" tone. Too many businesses think they need to sound professional and businesslike in their sales letters. They come across as reserved and dignified. And they get no response.
People buy on emotion, and if you want them to buy your product or service (or even become a lead you can follow up on) you must tap into their feelings. And no, "boredom" doesn't count.
2. Paint a vivid picture. Let your prospect see herself enjoying the benefits of your product or service. Show her how her life will be transformed. Don't just tell her your widget saves her time. Help her see herself spending that time doing something she enjoys.
3. Remember its not about you. It's about your prospect, and what's in it for her. Don't tell her about your mission statement. Don't tell her about your company history. Tell her what's in it for her if she takes you up on your offer.
4. Ask for response. People won't call if you don't ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.
Following these steps will turn an anemic response into a robust, healthy one. And that will make your whole business feel better.
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/
Dramatic Copy: The Right Words Make A Dramatic Difference.
![]() |
|
![]() |
|
![]() |
|
![]() |
Sales drive revenues, and revenues drive companies. Companies, then, are... Read More
For those of us working in the exciting world of... Read More
Training your salespeople to not waste time working unqualified accounts,... Read More
Trade shows are so obvious. You go. You hand out... Read More
1. Negotiate with e-zine publishers to get free or discounted... Read More
Have you ever found a lead on a scrap of... Read More
1. Be on time. In fact, arrive a few minutes... Read More
How did you do this past year on your sales... Read More
When selling a product to a consumer, one of the... Read More
It is one thing to make a sales presentation, but... Read More
How many names do you have in your business Rolodex?... Read More
Do you find yourself making these kinds of assumptions?- "I... Read More
Perhaps the biggest challenge faced by salespeople is the problem... Read More
Sales is still a must for any company who wishes... Read More
In the last article, we looked at three emotions (besides... Read More
Almost every book, manual, workshop or tape series teaching selling... Read More
In happens every year in June.Six months down and six... Read More
All closes are not created equal. Top producers realize every... Read More
A few weeks ago I was onsite at a company... Read More
I am a big believer that great salespeople generally realize... Read More
Many home business owners lament they don't have enough cash... Read More
Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More
Have you ever tried to explain to someone what you... Read More
It has been said that a customer makes a decision... Read More
We all make mistakes when selling our product or service.... Read More
What are you selling?Coaching? Consulting? Professional services? A product? Information?To... Read More
A lot of energy is expended within selling organizations as... Read More
I have found that the best sales people are the... Read More
I'm constantly amazed how otherwise smart marketeers become deaf, dumb... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More
I arrive with about 350 other guys. We smile at... Read More
Ever thought to yourself, "If only my team members would... Read More
There is a car commercial running were a husband is... Read More
What does it take to make a sale lately?In Sales,... Read More
Traditionally, salespeople look for something in the office that begs... Read More
I'm constantly amazed how otherwise smart marketeers become deaf, dumb... Read More
Several weeks ago I asked my Newsletter subscribers to send... Read More
It is always important that you use the right terms... Read More
When your company invests in sales training, what is the... Read More
Let's face it when it comes to cold calling many... Read More
Are you worried about whom you'll sell today so you... Read More
Here's the thing... you still have to make every marketing... Read More
The reason why you have a job in sales is... Read More
"You don't love your kids if you don't buy my... Read More
A myth can best be described as somebody or something... Read More
Just a few critical distinctions can supercharge your communication skills:1... Read More
There's loads of material about making money available on the... Read More
If you've been in the small business computer consulting industry... Read More
One of the questions I often get asked as a... Read More
Having spent so many years in retail, I always enjoy... Read More
If your mind is set, you will be unable to... Read More
There's an old saying, "Don't air your dirty laundry".If you're... Read More
For the 'big three' automobile sales consultants, the 'employee discount... Read More
A Revolutionary 'NEW' Dimension In Sales: Make many more closings... Read More
Recently, right before I was about to deliver a motivational... Read More
How did you do this past year on your sales... Read More
The saying "No man is an island" is an undeniable... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
1. Add a no-fee interactive game to your web site.... Read More
One of the best ways to increase your sales and... Read More
What are you selling?Coaching? Consulting? Professional services? A product? Information?To... Read More
From a customer's perception, it's easy for a salesperson to... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More
Suggestive selling is a powerful tool that can increase your... Read More
How many names do you have in your business Rolodex?... Read More
In most businesses, when sales are slow or low, the... Read More
Sales Training |