How To Write A Solution - Savvy Sales Letter to To Get Clients

Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly- whispered secret that says their sales letters should sell solutions, not services, to yield the best results.

Solutions are jewels; they shimmer in sales pieces.

Prospects will peruse your sales letter if they discover you have a solution (or solutions) to their existing or future problem or problems.

To write a "solution-savvy" sales letter follow the copywriter's adage: write "client-centered" copy. Zero in on the prospect, his business, his needs, his problems. Then pitch yourself as the freelancer who can fulfill his needs and solve his problems. Crown your claims with clients whom you've worked for and specific results you've achieved on solving similar problems.

Here are four softly-whispered secrets to write a solution-savvy sales letter:

? SECRET #1: FOCUS ON THE CLIENT'S NEED OR PROBLEM.

As a freelancer writing for this client's business and industry, you should know the type of needs and problems the client faces regularly - or could face in the future. Zero in on a specific need or problem that is hurting the client's profitability or productivity. (Note: prospects are more motivated to contact you if you pitch yourself as a freelancer who has a solution to a present problem, rather than a future or potential problem).

? SECRET #2: FOCUS ON THE BENEFITS OF SOLVING THE PROBLEM OR MEETING THE NEED.

Tell the prospect what he and his business can gain if his problem is solved. Usually, it means an increase in profitability or productivity. Maybe both. Also stress the possible consequences of not taking action now to solve this problem.

? SECRET #3: WHAT IS THE SOLUTION?

Here is where you present your solution. First, describe the service you are recommending. A press kit? Direct mail package? A series of ads?

- Tie it into the client's needs. The client may have a new product to promote; he needs a low-cost marketing method that will produce lucrative results.

- Stress your uniqueness to undertake this task. Why you - and not someone else? What qualifications do you brandish and what type of specific results have you achieved for similar businesses with the same type of problem?

- Offer secondary solutions that also may work to solve the client's problem. These secondary solutions also may be alternatives that the client's competition is using; if this is the case, point out their weaknesses and emphasize why your primary solution is better.

? SECRET #4: THE "CLIENT-CENTERED" CONSUMMATION.

The closing of your sales letter should show the client that the benefits predictably outweigh the costs. If the client is investing $6,000 for you to write a DM package, the client doesn't just get a DM package; he receives exposure for his new product, generates new leads and sales, targets specific segments of his market, increases his company's profit, etc.

Secondly, recommend a call-for-action schedule. Tell the client when you're available, how long the project will take, and when he can expect it by.

Here's a list of common solutions that clients often seek.

Your solution is the:

• least expensive

• best value

• most reliable

• most advanced

Your solution offers:

• the most flexibility

• the highest return for the client's investment

• the highest quality

• the most competent controls to measure results

• Your solution saves time

• Your solution will produce the highest customer/client satisfaction

• Your solution eliminates or automates the most labor-intensive operations

• Your solution profits on new or emerging trends

© B. Konradt

About The Author

Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.Com (http://www.freelancewriting.com), a free web site to help writers master the business and creative sides of freelance writing.

---

Attitude Insurance

Everyone knows the importance of having a positive attitude, especially... Read More

Closing The Sale

Several weeks ago I asked my Newsletter subscribers to send... Read More

Equal Chance of Winning The Sale? Bah!

Are you going to win this deal? With just less... Read More

A Stupid Question

This is a stupid question but it has to be... Read More

The 7 Deaths of a Salesman

In sales, you can work one of two ways. You... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

More Sales with Less Selling

Have you ever passed by a bakery display case without... Read More

How To Master The Art And Science Of Super Salesmanship In 3½ Minutes Flat!

Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More

Sales Leads: 10 Sure Fire Ways To Unleash An Avalanche Of Sales

If you knew a few sure fire ideas that have... Read More

Multiply Your Sales

When Thomas Edison's light bulb finally burned for 45 straight... Read More

Direct Sales and the Use of Clipboards

Do you ever feel that when you are doing direct... Read More

Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales

A lot is written and talked about in regard to... Read More

Generate Sales with Lead Generation Marketing Tools

One of the best projects to undertake as an online... Read More

Elearning Is Dead - Long Live Blended Learning!

There is little doubt that eLearning has not achieved the... Read More

How To Become A Sales Superstar And Have Fun Winning More Business - Start Here!

One of the interesting things about being a coach and... Read More

Make Your Referrals Count

Just because we receive a referral, it doesn't mean that... Read More

How Pareto?s Principle Impacts Your Sales Success

Pareto's Principle {the 80/20 rule) is vividly illustrated in the... Read More

In Sales - Heres News You Can Use

Here's an idea on how to make reading the daily... Read More

Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More

How to Sound Just Like a Salesperson

Prospect - "So now that I've told you what we... Read More

Sales Success ? The 5 Steps

It's a common question we come across everyday: why is... Read More

How Can A Smelly, Hissing Goose Teach You To Be A Business Leader?

In the 1990's we lived on a farm in Iowa.... Read More

5 Powerful Tips To Persuasion!

Having excellent persuasion skills is one of the most important... Read More

Prep Your Customer

When I first moved to Seattle, I worked for 9... Read More

Putting Benefits Before Features

Having spent so many years in retail, I always enjoy... Read More

Make More Sales By Creating How To Use It Product Updates

Do you have any idea what your customers have experienced... Read More

The Processionary Caterpillar Syndrome Costs You Sales?

Some years ago I read and interesting story that illustrated... Read More

Sales Lessons from Bob Vila

There's more to what he does than meets the eyeWith... Read More

Selling More Effectively as a Trusted Sales Professional - Thirteen Tips

Do you want to sell more successfully using an honorable... Read More

Value Add Negotiating for Sales Professionals

Imagine this scenario. You are a sales representative for Baker... Read More

Pressure Washer Business; Cleaning Composite Decks

There is a new trend in the way wood decks... Read More

Finding the Need is Only Part of the Sale

Many of us in sales are taught to believe that... Read More

Get Over Your Resistance to Sales

I have found that there are two best ways to... Read More