Sell Yourself - Sell Anything!

Each of us sells every single day. We are all sales people. How well we sell directly affects our lifestyles, friendships, and family life.

Professional sales people spend their entire careers consciously selling products and services. They attend sales trainings and seminars. They listen to motivational tapes and CDs in the cars to stay optimistic in the face of the inevitable continuous stream of 'Nos' every salesperson hears daily.

Selling is the world's oldest profession. It is in your blood, and you know how to do it. Follow just a few simple steps and rules to selling, and considerably improve your life and your relationships.

My definition of a sale is the connection between a buyer's needs and a seller's benefit. This sounds basic and it is. Using this definition, what is the process for a easy-to-make sale?

1. The seller must know the buyer's needs. 2. The buyer must believe his needs are completely fulfilled by the seller's benefits.

In a perfect world, if #1 and #2 are met, there is a sale.

Why is it not a perfect world? Here are common problems in a sale.

1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice the art of questions. Good sales people ask questions until the buyer's pain is discovered. Since all buying is emotional, discovering pain or problems usually also uncovers the buyer's true needs.

2. The seller does not know, and/or does not communicate to the buyer the benefits that answer the needs of the buyer. Unless the buyer clearly understands the benefits of service or product he is purchasing will solve the need, there will always be doubt about the sale. Many times the seller knows the feature of their product or service, but not the benefit. For instance if I were selling a fireman's charity ticket to a friend I would not say "Buy this ticket because the fire department needs your money." I would use a benefit like this; "The money you invest in this ticket will support your fire department. What this means to you is better and faster response times with better paid, more qualified fireman coming to save your house or your life."

See how I convert a feature (help the fire department) into a benefit (save your house or life)? Practice this concept every time you want to sell.

Take the time to find out the needs of anyone you are trying to sell anything whether it is an idea, a product, or a service. Using your knowledge, match your benefits to the needs, communicate it properly and you have a sale!

Your Coach and online friend,

Miami Phillips

Helping others find their path - and stay on it. http://www.creativemasterminds.com

Quotation of the Week - "When one teaches, two learn." --Robert Half

About The Author

Miami Phillips is an ANSIR Certified Personal Coach and the founder of Creative MasterMinds who believes personal growth is an essential ingredient to being happy and contributing to this world. While his main focus is affordable personal and business coaching, he also offers motivational teleclasses, ebooks, reading recommendations and much more. To find out more visit his site at http://www.creativemasterminds.com or send him an email at Coach@creativemasterminds.com

In The News:


pen paper and inkwell


cat break through


The Power of Confidence

My experience has taught me that people want to buy... Read More

7 Steps to Selling Artwork

Selling arwork is easy when you follow a road map.... Read More

Do You Know the Emotion Behind the Objection?

Prospects have many reasons (you might think excuses) for not... Read More

What You Can Learn From The Movie Business

Maybe everything you need to know you can learn from... Read More

Closing The Sale

So -- you've just gotten off of the phone with... Read More

Top 10 Secrets to Fully Embrace Sales and Exceed Your Goals Forever!

1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients... Read More

Transforming Problems into Sales

My silent fish tank was no more. Enough water had... Read More

Sales Leads: 10 Sure Fire Ways To Unleash An Avalanche Of Sales

If you knew a few sure fire ideas that have... Read More

Equal Chance of Winning The Sale? Bah!

Are you going to win this deal? With just less... Read More

4 Reasons Why the Sale is Not Made

When sales are down, a salesperson must begin to take... Read More

Just Ask

For the 'big three' automobile sales consultants, the 'employee discount... Read More

TheTop 10 Reasons Why Salespeople Get Outsold

In my business, it has been an interesting and very... Read More

Selling Yourself - Its Not About You

I recently found myself suffering from a lousy cold; all... Read More

Boost Your Sales With These Proven Responses

When five years ago I was faced with having to... Read More

The Art of Backend Selling

The art of backend sellingThe backend sale can be more... Read More

The Golden Week of Selling

Have you ever heard of the Golden Hour? I live... Read More

Five Tips To Increase Your Sales

1. You could end your ad copy with a discounted... Read More

7 Keys to Turning Cold Calls Into Warm Calls

Let's face it when it comes to cold calling many... Read More

Sales Prospects Avoiding You?

This issue's topic on sales prospects comes in response to... Read More

Get More Clients Now!

Although David has been a graphic designer for a decade,... Read More

More Sales with Less Selling

Have you ever passed by a bakery display case without... Read More

Peak Performance

One of the best books I have ever read is... Read More

Customers Do Not Know How To Ask Good Questions ? That Is Your Job

Customers will ask you a question and you'll proceed to... Read More

A Sale in 30 Seconds? Its all in the Greeting

It has been said that a customer makes a decision... Read More

The Unmentioned KEY to Selling

PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW, LIKE, & TRUST.... Read More

Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales

A lot is written and talked about in regard to... Read More

Sales Language: Whats Wrong with But?

Language is one of the most important tools you have... Read More

How To Become A Sales Superstar And Have Fun Winning More Business - Start Here!

One of the interesting things about being a coach and... Read More

Sales Strategies: Its Not Who You Know - Its What You Know

We are all in sales. We all selling in every... Read More

How To Win Business By Networking

In sales we do tend to become focused upon our... Read More

You Dont Need Health Insurance!

Seems almost every situation in our lives is centered on... Read More

Grow Sales Using Image Tactics

In my dreams, I envision being the marketing consultant equivalent... Read More

Be Yourself

Here's the thing... you still have to make every marketing... Read More