When The Clock Strikes Twelve!

I just finished reading another sales copy ending with the Deadline Marketing!

And it's the sixth I see today saying "If you order by midnight, blah blah blah...."

I'm sure you've seen it. And I'm sure you're getting (if not very) a little bored.

The deadline trick has proven itself to be overwhelmingly successful. It's a deadly-effective "countdown trigger" that pushes reluctant people to ACT at the scene.

BUT right now the Internet is getting OVERCROWDED with sales letters that try to lure you in with the deadlines.

And now what happens is when prospects get to witness this technique too often, they learn to catch up. They learn NOT to buy it!

So be "extra careful". It's been OVERUSED!! Imagine how your prospects will feel when they come across your website and see that your sales copy is not different from others. Imagine yourself in their shoes!

What's WORSE is not keeping the deadlines...

A lot of marketers specifically use the deadlines to explode their sales faster. And their sales letters are forever like that....with the NEVER-ending deadlines. So prospects can't help but lose faith in the deadlines.

You could easily risk losing your credibility from your prospects, if they check up on your site again and still find the same "midnight deadline" technique.

This is critical. If you use the deadline, make sure you keep it. When you say the promotion is ending as soon as the clock "strikes at twelve", prove that you really MEAN it!

Once your prospects see that the discount really ends like you said it would, they'll regret not having bought from you earlier.

Now that they know you always keep your words, they'll keep in mind not to let the next opportunity slip away. Next time they won't wait for another second to buy from you!

What I have for you here is a groundbreaking idea for your deadline marketing...

Instead of saying,

"If you don't delay and order now, you'll get 50% off. The original price is $100, but order now and you pay only $50. Order before midnight and you'll get this special price. Remember if you order after midnight, expect to pay $100!"

SAY,

"Take an unfair advantage of our online marketing test. For 7 days only, our company decides to slash 50% off the original price in order to see whether pricing affects sales. In our doing so, you are the one who gains! During our marketing test, don't pay us $100. Keep $50 to yourself now!"

See the difference? Feel the impact?

If you decide to use the deadline marketing, don't forget to make it right and make the most out of it.

Apart from writing a HARD-TO-SAY-NO deadline, here is the "one-of-a-kind" tool to accelerate your prospects' buying decision....

Go get yourself a dynamic countdown javascript and put it on your site...

http://www.dynamicdrive.com

It's FREE! And it works like miracle. Believe it or not? People tend to feel the rush to act when they see the clock ticking!

P.S. Be different. You can still offer the deadlines, but make sure you take a different approach!

About The Author

The author, Jaruda Boonsuwan, is offering one-of-its-kind, deadly-effective copywriting e-course -- at NO charge.

Beat your competitors now at http://www.groundbreakcopywriting.com

In The News:


pen paper and inkwell


cat break through


Closing the Sale - It Doesnt Have To Be Uncomfortable

"The Close" is sales jargon for the bit where you... Read More

Sales 101: Asking for the Order

"Ask, and you shall receive", a biblical principal that offers... Read More

Successful Selling in 21 Steps

1. Dependability was chosen as the most important.2. Integrity was... Read More

When Youre In sales Always Aim Higher

Yesterday I did a sales training program for a great... Read More

How A Dancing Horse Can Increase Your Sales

"Yeah right!" I thought to myself as I started to... Read More

Sales and the City

It's all about relationships!Here is how a popular TV show... Read More

Five Tips To Increase Your Sales

1. You could end your ad copy with a discounted... Read More

Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More

How to Master the Art of Salesmanship

I put together this little article because, although basic, we... Read More

As They Approcah the Finish Line... The Winner Is?

Recently, right before I was about to deliver a motivational... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

Sales Training - What Is a Disguised Implied Need?

Have you ever been in the position where you are... Read More

Sales Strategies: Its Not Who You Know - Its What You Know

We are all in sales. We all selling in every... Read More

10 Power-Packed Ways To Spark Your Sales

1. Spend money on targeted advertising instead of mass media... Read More

Dramatically Increase Sales With The KISS Test

We've all heard the term KISS at one time or... Read More

Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?

Losing a sale can be disheartening, especially if you lose... Read More

Make More Sales By Airing Your Dirty Laundry

There's an old saying, "Don't air your dirty laundry".If you're... Read More

Make Your Referrals Count

Just because we receive a referral, it doesn't mean that... Read More

How One Simple Concept Can Increase Your Sales

We all want to belong. As humans we feel the... Read More

Are You a Sales Professional?

Many sellers like to describe themselves as professionals, but what... Read More

Method to the Madness of Training Seminars

I arrive with about 350 other guys. We smile at... Read More

Successful Sales Strategies: Winning the Close Ones

The "Three Cs" in building customer relationships are a key... Read More

Sales Language: Whats Wrong with But?

Language is one of the most important tools you have... Read More

Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted

If you've driven yourself crazy trying to figure out why... Read More

More Customers! Less Work!

Wouldn't it be nice if there were an inexpensive method... Read More

How To Improve Your Sales Skills

One of the biggest problems for many business owners is... Read More

Date Your Customer!

Yes, you heard me right; I said "Date your clients!"... Read More

Success Secrets Of A Famous Vacuum Salesperson

I have to admit, I have an 'addiction'.Sometimes this addiction... Read More

Why More Sales Training Comes Before More Marketing Expenditure

In most businesses, when sales are slow or low, the... Read More

Increase Your Sales Without Spending Another Cent

Many home business owners lament they don't have enough cash... Read More

Win More Sales With a 5-Step Sales Process

Facilitating the buying process can be very straightforward and fairly... Read More

10 Killer Ways To Multiply Your Sales

Would you like to multiply your web site sales? Or... Read More

The Ultimate Think Differently Sales Tip

Sales drive revenues, and revenues drive companies. Companies, then, are... Read More