Here's a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems.
When you offer the help that your target audience is looking for it won't be hard to make sales. You can show that you really do understand the needs of your market by addressing these five specific questions right up front in your sales letter.
1. What's In It For Me?
This is the number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.
2. How Will My Life Become Better?
This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.
3. What Will Happen If I Say No?
You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they don't purchase your product. What problems will continue to exist for them, how much money will they lose, how type of frustration will they continue to endure? Help your prospects to see that they really can't afford to say no because your product truly is the solution to their problems.
4. Why Should I Trust You?
The best way to establish trust in your sales letters is by using testimonials. A good testimonial is the written equivalence of a word of mouth referral. Prospects naturally trust what other people say about their experience with you. Get your past customers who have been happy with your business to give you testimonials to use in your sales letter.
5. Will I Be Stuck With Your Product?
Here's where you can literally seal the deal. Reverse the risk of doing business with you. Always offer a money back guarantee so that people will feel confident that they won't lose out if your product is not what they expected. When your prospects see that you stand behind your products enough to assume the risk they can feel more comfortable in purchasing your products.
When you use these easy tips to answer your prospects questions in your sales letter, not only will you gain an unfair advantage over your competition, but you'll also show your prospect that you care about their problems and your product is the solution that they need.
About The Author
Joanne Mason's articles have helped thousands of small business owners to significantly increase their profits by discovering the secrets to writing better sales letters. Get a FREE subscription to her ezine, Sales Letter Secrets, at http://www.moneymakingsalesletters.com
jlmason@moneymakingsalesletters.com
![]() |
|
![]() |
|
![]() |
|
![]() |
You built a very good web site...You have a great... Read More
If you've driven yourself crazy trying to figure out why... Read More
Ever thought to yourself, "If only my team members would... Read More
You could just send out your brochure to potential customers... Read More
Obviously, you can not know all of the things that... Read More
If you've been in sales for any length of time,... Read More
Keeping up with what words are in and out isn't... Read More
"Leadership rests not only on outstanding ability. It also rests... Read More
I saw something in town the other day that just... Read More
As a salesperson, your ultimate goal, of course, is to... Read More
1. Sign-up to win web site awards. When you win,... Read More
Many business owners and professionals are appalled at the thought... Read More
One of the best projects to undertake as an online... Read More
What to do when you win or lose.You have given... Read More
1. Add a no-fee interactive game to your web site.... Read More
If a store had a great discount in the middle... Read More
First and foremost are you thinking Strategically? "Do you have... Read More
In the day-to-day operation of an online business we can... Read More
My research has clearly shown that, when it comes to... Read More
Let's face it when it comes to cold calling many... Read More
What are values? Values are filters that everyone uses to... Read More
It pays to be specific. I believe that statement is... Read More
PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW, LIKE, & TRUST.... Read More
People are always looking for ways to close the sale.... Read More
It's the prospect. If stalls and objections frequently come up... Read More
Training your salespeople to not waste time working unqualified accounts,... Read More
Are you searching for new and innovative ways of sales... Read More
Marketing is a skill. Once you master it, you can... Read More
On average a sales person spends less than two hours... Read More
1. Spend money on targeted advertising instead of mass media... Read More
Have you ever started something and not completed it? Or... Read More
Better than offline promotion such as press releases, talks, or... Read More
Congratulations! You successfully sold one or more of your company's... Read More
There are a number of sales closing strategies that you... Read More
Assumptions can kill a sale. In my sales training workshops,... Read More
The quickest way to increase sales is to make things... Read More
Suggestive selling is a powerful tool that can increase your... Read More
1. Multiply your marketing and advertising efforts on the Internet.... Read More
Some years ago I read and interesting story that illustrated... Read More
Do you ever feel that when you are doing direct... Read More
All closes are not created equal. Top producers realize every... Read More
First and foremost are you thinking Strategically? "Do you have... Read More
What are you selling?Coaching? Consulting? Professional services? A product? Information?To... Read More
Are you going to win this deal? With just less... Read More
What does it take to be a WINNER during these... Read More
Ever thought to yourself, "If only my team members would... Read More
I sit down and look at my notebook. Then, I... Read More
We all make mistakes and some salespeople seem to make... Read More
One of the best ways to increase your sales and... Read More
Most salespeople are under the false belief that the lower... Read More
Mastering the "art of selling" is simply knowing how to... Read More
If you're a business person you want to sell your... Read More
Selling arwork is easy when you follow a road map.... Read More
A lot of energy is expended within selling organizations as... Read More
Unquestionably when the word hypnosis pops-up in a conversation or... Read More
Looking for a way to handle rejection?Edward W. Smith, motivational... Read More
What to do when you win or lose.You have given... Read More
One of the interesting things about being a coach and... Read More
It pays to be specific. I believe that statement is... Read More
A lot is written and talked about in regard to... Read More
A sales manager who reads this newsletter regularly suggested the... Read More
Trade shows are so obvious. You go. You hand out... Read More
Sales marketing online is an art that you must keep... Read More
Let's be realistic nobody really wants to be labeled a... Read More
Follow this story...I went to Best Buy today to get... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
Sales Training |