Make More Sales By Creating How To Use It Product Updates

Do you have any idea what your customers have experienced from using the products they have purchased from you? Most of the vendors I work with make a sale and move on. They often don't bother investing much time improving the products they sell to their customers, much less develop ways to help them better understand how to use them. A very small minority of vendors have continued to send me unsolicited free bonus 'how to use it' follow-up emails and publications long after I made my purchase from them. And whenever I receive something like this, it almost always compels me to take another look at the product I purchased ? because anything that helps me understand more ways to use what I already own is pretty useful to me.

What this also does is cause me to appreciate that vendor even more for thinking about me. They not only added value to their product, but they helped me see how to use their tool to solve even more of my business problems. It just doesn't get much better than that.

Does this sound like something you'd consider doing? What if you don't have your own product? No problem ? just create a way to improve someone else's product, and then sell it or give it away when someone purchased the product you are promoting. It's a sure way to generate more sales for an affiliate product.

One way you can jump on this is to contact your existing customers and ask a simple question along the lines of: "What results are you getting from using XYZ product, and how can I help you make this product work even better for you?"

Vendors who do send "How To Use My Product" updates to their customers are generally helping their customers experience incredible results. Why? Think about it ? how much more value would you be adding to your product if you continued to send your customers updates with more examples and tips about how to actually use your (or someone else's) product or service more completely, effectively, efficiently, profitably, etc.? Oh yeah - let's not forget about how eager everyone is to read about cases studies of how others are using a product successfully and profitably.

When you do this, you're helping your customer actually visualize new ways to use the product you sold them in ways they might never have considered before.

Let me ask you this: How many ebooks do you have sitting on your shelf or on your hard drive that you've never even read? And how many people have ever sent you ideas to help you use those products? What would you think of someone who DID do that for you? Are you getting the idea here?

The reason many marketing products never get read or used is because no one helps people understand how to use the information profitably on an ongoing basis. Your product 'updates' help to reduce or eliminate these issues, and also provides your customers with an unexpected bonus. Not only that, but, when you show someone how to really use a product you sell, you instill trust because you demonstrate that you truly understand the value of the product. You shift from being perceived as just a product promoter to being a true problem solver. Your customers will suddenly come to realize that you really are worth having around - and their loyalty towards you increases tremendously.

Doing this for your customers keeps any product you sell from turning into a dust collecting trophy on their shelf or taking up extra space on their hard drive. If you make a product truly useful, someone will think twice before deleting it. If you show someone a variety of profitable ways they can actually use the products you sell them, what are they going to think about you? Here are a few things that come to mind:

a) you really rock
b) making a purchase from you was a good investment
c) making future purchases from you will be just as good
d) I want to stay in touch with this person

How would you like to have your customers thinking these thoughts about you? You can make it happen. Start today by choosing a product and start thinking of more useful ways your prospects and customers can use it. Then, write a report or create a video showing them How To use that product more profitably.

© 2005 by Kevin Wirth ? allrights reserved worldwide.

Kevin Wirth is the owner of KEVS-KORNER ezine, a free online newsletter offering articles, tips, resources, and insight on over 170 different marketing tactics. He is bringing together a growing community where you can work with others to create and market products online. To discover more about how you can grow your online business with marketing tactics and get a free gift just for visiting, please head on over to http://www.kevs-korner.com.

In The News:


pen paper and inkwell


cat break through


Equal Chance of Winning The Sale? Bah!

Are you going to win this deal? With just less... Read More

How to Sell a Feeling

To be totally in tune with the needs of your... Read More

Successful Selling in 21 Steps

1. Dependability was chosen as the most important.2. Integrity was... Read More

Survival On The Road! A Resource For The On The Road Sales Professional

It makes no difference if you are a Saleswomen, a... Read More

Bite Your Tongue

Most people don't realize how powerful a negotiating tool silence... Read More

11 Proven Sales Strategies to Help You Close The Deal

There are a number of sales closing strategies that you... Read More

Cross-selling for Increased Sales, Profits, and Customer Satisfaction

Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More

Probe Before You Sell

When selling a product to a customer, it is very... Read More

The 12 Dumbest Things Salespeople Do

We all make mistakes and some salespeople seem to make... Read More

Emotions That Sell, Part 2

In the last article, we looked at three emotions (besides... Read More

Sharpening Your Sales Skills

Making a living in sales can be very rewarding, however,... Read More

Theres a Referral for Everyone

I worked for years as a mortgage loan officer. During... Read More

Grow Sales Using Image Tactics

In my dreams, I envision being the marketing consultant equivalent... Read More

Separating Yourself from the Crowd (Part One of Two)

Warren Buffet says that insurance is a commodity and price... Read More

Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted

If you've driven yourself crazy trying to figure out why... Read More

Focus On The Customer: The Only Secret To Closing

People are always looking for ways to close the sale.... Read More

Just Ask

For the 'big three' automobile sales consultants, the 'employee discount... Read More

Increase Profits from Your Existing Customers

An area many businesses fail to recognise as a way... Read More

7 Safety Tips Every Realtor and Door-to-Door Sales Professional Need to Practice

These are the top 7 safety tips that criminals don't... Read More

Unleash Your Inner Sales Superstar & Win More Business Right Now!

It's a rainy afternoon on a typical mid week afternoon... Read More

Putting Benefits Before Features

Having spent so many years in retail, I always enjoy... Read More

Boost Your Sales With These Proven Responses

When five years ago I was faced with having to... Read More

Acquired Expertise: Attitude and Confidence

"I recommend the 5.8 GHz Digital Phone, because it suits... Read More

5 Powerful Tips To Persuasion!

Having excellent persuasion skills is one of the most important... Read More

Humanize the Sales Process

Q & AQ. Sometimes when I'm presenting to clients, I... Read More

A Simple Sales Strategy: Talk to Yourself!

You are about to speak to a potential client, go... Read More

Closing The Sale

So -- you've just gotten off of the phone with... Read More

Keep Sales Simple

For those of us working in the exciting world of... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

Increase Your Sales Without Spending Another Cent

Many home business owners lament they don't have enough cash... Read More

Selling More Effectively as a Trusted Sales Professional - Thirteen Tips

Do you want to sell more successfully using an honorable... Read More

Getting Them to Buy: The Two Most Important Pieces to the Sales Pitch

Why are some sales pitches more persuasive than others? Are... Read More

Spend More Time Selling

On average a sales person spends less than two hours... Read More