Boost Buyer Confidence By Assuming The Sale

I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money.

I was driving down main street past this old building. I don't know exactly what the building had been used for, possibly a warehouse or something along that line.

The thing that was funny about it, however, was the sign it had mounted on the front. It was a sign that had been there for some time, but I'd never really noticed what it said before.

Turned out, it was a "for sale" sign.

Now think about that. This was a permanently mounted, bolted to the wall, unchangeable "for sale" sign.

Yes, the salesman entrusted to sell this particular building is SO confident in his sales ability that he felt the need to spend $150- $200 on a PERMANENT "for sale" sign!

Doesn't that strike you as funny? I mean, where is the logic in this move? Who would put up a permanent "for sale" sign on something?

Someone planning on taking years to get the job done, that's who. Someone assuming no one really wants what he has to offer.

Huh-uh. Wrong. Totally backwards and self defeating attitude.

Don't assume there will be problems when you are marketing your product. Don't assume you'll have to talk people into making a purchase. Don't assume a long hard road.

Assume the sale!

Even a simple little thing like a permanent "for sale" sign can create a negative image in your potential customer's mind. It makes them wonder what is wrong. Why hasn't this place sold already? What are they hiding?

People feed on the self confidence of others. No one wants to buy from someone who seems unsure about what they are selling.

Speak, show, and exude confidence in your sales approach. Whether in your sales copy or just an email message to a potential client, assume they are interested in and WILL buy what it is you are offering them.

Now, this is not to say that you need to be overbearing, pushy, or rude. Those are all negative factors as well.

Simply approach a potential sales situation as if there is no doubt in your mind that whoever you are presenting your product to is completely interested in it and preparing to make a purchase.

Undoubtedly, they are at least considering it or they wouldn't be there in the first place. Your confidence, attitude, and demeanor all play an important role in convincing them to advance to the next step and commit to buying your product.

It's no trick, no devious tactic. It's just plain common sense. What you bring into the situation rubs off on those who are listening and influences their decision.

Now, one last important point. Going back to the permanent "for sale" sign. Like I said already, I know that sign had been there for some time, but I'd never really noticed what it said before.

This means that not only can the wrong attitude not help you make more sales, it can actually keep you from being considered in the first place!

Scary thought, huh?

===============

About The Author

Phillip Fuller publishes both Biz4Profits and Quick Pick Ads. He gives you a wealth of resources, opportunities, tools and fresh ideas that will help you start or grow your business. Learn what you need to succeed ~ Subscribe today!

http://ebizprofits4u.com

---

Success Secrets Of A Famous Vacuum Salesperson

I have to admit, I have an 'addiction'.Sometimes this addiction... Read More

Prospecting: Not A Wild Goose Chase... Its A HUNT

Prospecting for future customers can be fun if you approach... Read More

Selling More Effectively as a Trusted Sales Professional - Thirteen Tips

Do you want to sell more successfully using an honorable... Read More

How To Get Clients To Take Immediate Action

Are you tired of excuses? Looking for a persuasion technique... Read More

Knowledge is Power in Auto Detailing Sales

The most important thing for an auto detailer to do... Read More

Do You Want Fries With That? - Using Suggestive Selling to Increase Your Sales

Suggestive selling is a powerful tool that can increase your... Read More

Reaching Goals in Direct Sales

From surveys and experience, we've noticed many setting excellent goals... Read More

How Can A Smelly, Hissing Goose Teach You To Be A Business Leader?

In the 1990's we lived on a farm in Iowa.... Read More

More Sales - You Must Keep Asking

I bought a second pair of reading glasses from my... Read More

Less is More: Quick Tips to Improve Your Sales

I'll be brief. If not ? I'll negate my own... Read More

Have You Prepared for Success in Sales?

My wife and I watched the movie Ray a couple... Read More

How to Reduce Sales Resistance

Sales resistance is a fact of life for most sales... Read More

Cross-selling for Increased Sales, Profits, and Customer Satisfaction

Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More

How To Write A Killer Sales Letter

I sit down and look at my notebook. Then, I... Read More

3 Tips to Get Clients Now

"I need more clients!" wails Steve, a 32 year old... Read More

The Multiplying Factor In Sales Success

Mark has an attitude! Mark had worked in an operational... Read More

Cutting Through Stalls and Objections

It's the prospect. If stalls and objections frequently come up... Read More

Why Salespeople Dont Take Risks

Proponents of traditional sales training simply teach the material, sometimes... Read More

Invite Questions to Boost Your Sales

Do you invite your prospective customers to ask questions ...or... Read More

Increase Sales - Overcoming Barriers

Ever thought to yourself, "If only my team members would... Read More

Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted

If you've driven yourself crazy trying to figure out why... Read More

The Art Of Persuasion: 7 Tips To Successfully Persuade Anyone

The saying "No man is an island" is an undeniable... Read More

Selling Yourself - Its Not About You

I recently found myself suffering from a lousy cold; all... Read More

You Dont Need Health Insurance!

Seems almost every situation in our lives is centered on... Read More

When Youre In sales Always Aim Higher

Yesterday I did a sales training program for a great... Read More

Effective Account Management

Congratulations! You successfully sold one or more of your company's... Read More

7 Ways to Get to the Truth: When the Sale Disappears

Based on his most recent e-mail, "Everything looks good --... Read More

Eliminating Objections to Increase Sales

You want to increase the flow of sales revenue, but... Read More

Grow Sales Using Image Tactics

In my dreams, I envision being the marketing consultant equivalent... Read More

A Simple Sales Strategy: Talk to Yourself!

You are about to speak to a potential client, go... Read More

The Processionary Caterpillar Syndrome Costs You Sales?

Some years ago I read and interesting story that illustrated... Read More

Do You Fold Like A Taco?

Have you ever eaten a soft taco? The shell isn't... Read More

How Salespeople Can Create Immediate Believability And Credibility

It pays to be specific. I believe that statement is... Read More