Boost Your Selling Power With Your Call-To-Action Phrases

Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's business, your copy is lacking an essential component. You can't assume that your customers will know why they should act, how they should, or when they should act.

Still unsure of what "call-to-action" is. Look at late night infomercials. Notice how they emphasize calling the toll-free number with your check and/or credit card number handy. How they say if you call now, you'll receive a free gift with your purchase, but only if you call within the next few minutes.

There's a reason why most infomercials follow this formula ? it works of course. It'll also work for you, whether you're including it in your web copy or a print ad.

A call-to-action can be as simple as saying "order today" or as elaborate detailing a seven-step process. A good call-to-action ties in with the goal of your copy. If you're goal is to sell, don't ask them to call you for more information, ask them to purchase your product today.

Other essentials elements include:

* Tell your customers when and how to contact you. Can they call? E-mail? Fax?

* Explain why they should buy. More money? Easier life? Pride?

* Instill a sense of immediacy. Since most customers will likely forget if they wait, the sooner you can get them to respond, the better. What'll happen if they purchase today? Will they get a free gift? Will they receive the product immediately? Will they save time and money?

Another helpful hint, don't save your call-to-action phrase for last. Place them throughout your copy. Incorporate phrases like: Purchase our product today and?. Pick up the phone and call and you'll learn....

Already have a decent call-to-action? Pump it up. Include every possible way customers can contact and buy from you. Give an example of how you'll make their life better and easier. This could be. Buy this power broom today and it'll cut your cleaning time by 75%. Imagine what you can with an extra three hours each week.

Want some more examples? Here are some courtesy of my mailbox.

"Hurry! This "free sample invitation" & FREE GIFT offer won't last long. Just mail back the FREE-SAMPLE certificate today. So you don't miss it."

"Classes begin throughout the year, so there's no better time to start than now. Call 1-xxx-xxx-xxxx today"

"Do it today. Enroll online. Mail your Risk-Free Trial Certificate. Or call 1-xxx-xxx-xxxx now" See how easy they made it to respond.

Get an unbeatable 0% APR FOR LIFE on transferred balances with the xxxxxxxx Platinum Card. It's easy ? just fill out the Application below and mail it today!

So, what are you waiting for? Go plant those call-to-action phrases in your copy and watch your business grow... right now.

About The Author

Vanessa Selene Williams an independent writer who writes for businesses and corporations. Visit her online at http://vswilliams.com or email her at info@vswilliams.com to learn more.

In The News:


pen paper and inkwell


cat break through


Sales Discipline: Five Steps To Recover From A Lost Sale

Ever lost a sale? Of course you have, we all... Read More

Acquired Expertise: Attitude and Confidence

"I recommend the 5.8 GHz Digital Phone, because it suits... Read More

Four Ways To Increase Your Sales Fast... In 2-4 Weeks?

You built a very good web site...You have a great... Read More

Do You Have to Be Aggressive to Make Sales?

A few weeks ago I was onsite at a company... Read More

How to Maximize Sales by Minimizing Windshield Time

During the late 1980's I was a field sales representative... Read More

Five Tips To Increase Your Sales

1. You could end your ad copy with a discounted... Read More

Want to Make More Money? Fish in a Bigger Pond!

Setting prices is a dilemma most service business owners encounter... Read More

It Is Not The Price That Is Keeping You From Making The Sale

Most salespeople are under the false belief that the lower... Read More

Just Ask

For the 'big three' automobile sales consultants, the 'employee discount... Read More

Have You Prepared for Success in Sales?

My wife and I watched the movie Ray a couple... Read More

10 Ways To Improve Your Sales

1. Determine your current situation. How are you currently positioned... Read More

Win More Sales With a 5-Step Sales Process

Facilitating the buying process can be very straightforward and fairly... Read More

Eliminating Objections to Increase Sales

You want to increase the flow of sales revenue, but... Read More

10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win,... Read More

Top 5 Characteristics of Great Salespeople

I am a big believer that great salespeople generally realize... Read More

How To Master The Art And Science Of Super Salesmanship In 3½ Minutes Flat!

Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More

Sales Strategies: Its Not Who You Know - Its What You Know

We are all in sales. We all selling in every... Read More

A Great Sales Technique: Be Aware of Sales Myth #5

A myth can best be described as somebody or something... Read More

How To Write A Killer Sales Letter

I sit down and look at my notebook. Then, I... Read More

Sales As A Positive Experience

No matter what your age or stage in life, some... Read More

Get More Clients Now!

Although David has been a graphic designer for a decade,... Read More

Sharpening Your Sales Skills

Making a living in sales can be very rewarding, however,... Read More

Training for Trade Shows - 5 FAQs

Trade shows are so obvious. You go. You hand out... Read More

Sell Yourself - Sell Anything!

Each of us sells every single day. We are all... Read More

Equal Chance of Winning The Sale? Bah!

Are you going to win this deal? With just less... Read More

Get Leverage & Increase Your Sales Results Immediately!

Have you ever started something and not completed it? Or... Read More

Close More Sales With This Very Simple 3 Step Sales Process.

As Financial Services Sales Professional you need to build trust... Read More

Start Your Sales Engine!

Does your business run on a sales engine or a... Read More

Grow Sales Using Image Tactics

In my dreams, I envision being the marketing consultant equivalent... Read More

Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More

What You Can Learn From The Movie Business

Maybe everything you need to know you can learn from... Read More

The First Step to Stress-Free Selling (TM)

Step 1: Get Ready - Create a foundation you can... Read More

22 Closes For Real Estate Agents To Make The Sale

All closes are not created equal. Top producers realize every... Read More