Performance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes the synergism of our days. Until one day...
... you don't feel as enthusiastic as you used to, or you find yourself missing opportunities during your sales presentations. You start to cut corners and begin to care a little less. After a while you can no longer ignore the thought that tugs at you..."I've lost my edge" .
We've all experienced the dreaded slump. As someone who has survived to sell another day, here is a time tested plan of action to jumpstart your sales motivation and performance.
STEP 1 - Acknowledge
The first step toward overcoming any challenge is acknowledging it. Recognize it as a real, but temporary obstacle to your ambition, and you've already begun to remove it.
STEP 2 - Take responsibility
Personal responsibility is a hallmark of success. We each decide every minute of every day how to spend our time, and those decisions shape our thinking and our selling behaviors. Accepting responsibility encourages us to be proactive in creating solutions rather than cultivating excuses.
STEP 3 - Refocus
Refocusing on your goals is a great way to spark something innovative in your attitude and your sales presentations. Remind yourself that your daily activities are parts of a larger whole. You're not just selling to move market share. You're selling to accomplish personal and professional goals. If your sales presentations aren't as strong as they used to be, refocus on basic selling skills for an immediate impact:
? Begin each call with a clear statement of purpose
? Probe to uncover customer objections and needs
? Close for some type of commitment on every call
? Follow through with an action plan
STEP 4 - Self-assessment
Sharpen your self-awareness to get your motivation and performance back on track. This step challenges you to go beyond a basic inventory of your strengths and weaknesses. Carefully consider: What steps of the selling process do you try to rush or avoid altogether? Compare the selling situations you find most challenging with those that are easier for you. Examine how you respond to different personality types. Your goal is to identify any impediments to your success, so be as specific as you can.
STEP 5 - Seek feedback
Conventional wisdom is that we never see ourselves as others see us; therefore, feedback is an essential complement to your self-assessment. Your direct supervisor, sales trainer or territory partners should be able to provide an objective assessment of your current competencies as well as pertinent impressions of how your performance has changed over time. Since your selling habits directly impact their success they have likely formed definite impressions of your skills.
Keep in mind that direct questions will garner the most useful feedback:
What do you think is the most significant contribution I make to the sales team? What do you think are my strongest selling/territory management skills? What would you suggest to make my sales presentations stronger?
Your customers are another vital source of professional feedback. By skillfully asking questions you can increase your self-awareness while improving your customer service: What is the best way for me to present information to you? How has my product enhanced your business? What is the most important thing I can do when I call on you?
STEP 6 - Are you having fun yet?
This step truly is as straightforward as it seems. It's a reminder that if you don't enjoy what you're doing, maybe you should change what you're doing!
STEP 7 - Respond
Sales professionals know that no one stays the same. As you continue to grow and evolve in your career you may want to revisit this exercise from time to time. A fundamental change in your motivation or performance may indicate your desire for increased responsibility or a different focus in your career. The insight you have gained here can be the cornerstone for your next professional adventure!
STEP 8 - Keep moving
Still stuck? Sometimes the key to moving forward is simply to keep moving.
Copyright ©2005 by Sally Bacchetta. All rights reserved.
Sally Bacchetta - Freelance Writer/Sales Trainer
Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales.
You can contact her at sb14580@yahoo.com and read her latest sales articles on her website.
![]() |
|
![]() |
|
![]() |
|
![]() |
Are you tired of excuses? Looking for a persuasion technique... Read More
There is a new trend in the way wood decks... Read More
What exactly is the sales profession? Without a common dialogue... Read More
Do you invite your prospective customers to ask questions ...or... Read More
Mention the word sales or salesman and two out of... Read More
During the introduction of the "Stop Selling!" philosophy, we typically... Read More
Friends buy from friends. Why? Because people trust that their... Read More
It's the prospect. If stalls and objections frequently come up... Read More
When I researched the field of using personality inventories to... Read More
1. Spend money on targeted advertising instead of mass media... Read More
Does this sound familiar? With high expectations, you sent your... Read More
When making your living in the sales industry, and working... Read More
Ever lost a sale? Of course you have, we all... Read More
We are all in sales. We all selling in every... Read More
I'm about to reveal the biggest secret to growing any... Read More
1. Combine a product and service together in a package... Read More
Unquestionably when the word hypnosis pops-up in a conversation or... Read More
I'll be brief. If not ? I'll negate my own... Read More
There are a number of sales closing strategies that you... Read More
The "Three Cs" in building customer relationships are a key... Read More
Selling is everyone's lifeblood whether they realize it or not.... Read More
One essential criteria of being a successful salesperson is the... Read More
Performance and motivation are like chocolate & peanut butter; the... Read More
Making a living in sales can be very rewarding, however,... Read More
You have a choice. You can stand out or blend... Read More
Pareto's Principle {the 80/20 rule) is vividly illustrated in the... Read More
It has been said that a customer makes a decision... Read More
Seems almost every situation in our lives is centered on... Read More
When you are in sales, you have the choice to... Read More
When five years ago I was faced with having to... Read More
Warren Buffet says that insurance is a commodity and price... Read More
A "Call To Action" is an invitation for your prospective... Read More
Imagine you've just thrown a rock into a pond. SPLASH!... Read More
Some years ago I read and interesting story that illustrated... Read More
Imagine you've just thrown a rock into a pond. SPLASH!... Read More
"The Close" is sales jargon for the bit where you... Read More
The following 7 sales skills are what I have found... Read More
Think about it. If only it was as easy as... Read More
Warren Buffet says that insurance is a commodity and price... Read More
Last Friday, I was spending one last day of freedom... Read More
No matter what your age or stage in life, some... Read More
Have you ever started something and not completed it? Or... Read More
Seems almost every situation in our lives is centered on... Read More
In my business, it has been an interesting and very... Read More
In the day-to-day operation of an online business we can... Read More
The saying "No man is an island" is an undeniable... Read More
How many names do you have in your business Rolodex?... Read More
Want to increase sales within your company? It's not as... Read More
Many of us in sales are taught to believe that... Read More
"Yeah right!" I thought to myself as I started to... Read More
Ever thought to yourself, "If only my team members would... Read More
In happens every year in June.Six months down and six... Read More
Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More
Your mission as a business owner is to develop a... Read More
I've been getting lots of email from my readers lately.... Read More
Do you invite your prospective customers to ask questions ...or... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More
Selling online can be very difficult, more difficult than in... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
Almost all Internet Marketers have a basic idea of what... Read More
In the last article, we looked at three emotions (besides... Read More
Tired of sending out sales letters that generate anemic response?... Read More
Who's talking to your customers? Is it your competition? Why... Read More
Maybe everything you need to know you can learn from... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
Better than offline promotion such as press releases, talks, or... Read More
Sales Training |