In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, "You're a woman and only you are responsible for yourself." Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they're known for or what their personal value can be identified as; put another way, this is what their brand identities are.
Once you're known for something and people perceive value in "this something [your brand]," it's at this moment that you start to make money. Once you have perceived value, other entrepreneurs and businesses will pay money to be associated with the perception for which you're known.
To be an entrepreneur, the first decision you must make is, "Who do you want to be?" Or, put another way, "How do you want to be perceived by others?" The answers to these two questions are equivalent to the foundation that'll drive all of your future marketing decisions, from what advertising vehicles you'll use, to the type of customers and clients you'll target.
For example, would you like to be known as the world's most prestigious dietician? People all over the world seek you out and pay money for your advice on how to integrate more color into their diets. To build a foundation and reach such prestige, your image marketing plan might involve the following actions.
About The Author
Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates. She helps small and home-based businesses deploy affordable marketing strategies. She's well known for her free weekly emailed marketing tips and her "14 Image-building Dos & Don'ts," small biz survival report. Receive Senter's free marketing tips at http://www.sharronsenter.com.
![]() |
|
![]() |
|
![]() |
|
![]() |
Know where to focus. Not everyone evaluates product solutions with... Read More
There are always some great, fast and easy ways to... Read More
Customers will ask you a question and you'll proceed to... Read More
One of the questions I often get asked as a... Read More
Have you ever gone into a newsagent, picked up a... Read More
Here are 4 easy ways you can boost your sales... Read More
Prospect - "So now that I've told you what we... Read More
You deal with rejections, frustrations, disappointment, and possibly disrespect on... Read More
Q & AQ. Sometimes when I'm presenting to clients, I... Read More
Selling arwork is easy when you follow a road map.... Read More
One of the best books I have ever read is... Read More
You want to increase the flow of sales revenue, but... Read More
Education plus Motivation is a powerful formula. But how do... Read More
Three qualities are needed to sell anything in life. They... Read More
There is a new trend in the way wood decks... Read More
Contrary to many of the books on how to be... Read More
This is a stupid question but it has to be... Read More
Although David has been a graphic designer for a decade,... Read More
Are you searching for new and innovative ways of sales... Read More
1. Sell an inexpensive product to sell an expensive product.... Read More
In studies conducted by Motivational Systems of West Orange, New... Read More
Bill Brooks of The Brooks Group wrote an article several... Read More
Here is a question I recently received from a young... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More
If your mind is set, you will be unable to... Read More
It's a rainy afternoon on a typical mid week afternoon... Read More
Dogs are great teachers of how to sell easier and... Read More
You do have a "Pipeline" don't you? You know, the... Read More
You must be able to coordinate your sales talk to... Read More
I'm about to reveal the biggest secret to growing any... Read More
One of the interesting things about being a coach and... Read More
Suggestive selling is a powerful tool that can increase your... Read More
Yesterday I did a sales training program for a great... Read More
Almost all Internet Marketers have a basic idea of what... Read More
The art of backend sellingThe backend sale can be more... Read More
For those of us working in the exciting world of... Read More
I had my first official sales training by a man... Read More
Imagine you've just thrown a rock into a pond. SPLASH!... Read More
Last Friday, I was spending one last day of freedom... Read More
Are you going to win this deal? With just less... Read More
We all want to belong. As humans we feel the... Read More
Setting prices is a dilemma most service business owners encounter... Read More
When five years ago I was faced with having to... Read More
Ever lost a sale? Of course you have, we all... Read More
I bought a second pair of reading glasses from my... Read More
It makes no difference if you are a Saleswomen, a... Read More
It is one thing to make a sales presentation, but... Read More
I sit down and look at my notebook. Then, I... Read More
I saw something in town the other day that just... Read More
In his classic book, "Think and Grow Rich", Napoleon Hill... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
Every day is critical when you are in the business... Read More
My research has clearly shown that, when it comes to... Read More
The "Three Cs" in building customer relationships are a key... Read More
1. Multiply your marketing and advertising efforts on the Internet.... Read More
Sales marketing online is an art that you must keep... Read More
What do we mean by a consultative approach?When you hear... Read More
Want to increase sales within your company? It's not as... Read More
Your mission as a business owner is to develop a... Read More
A few weeks ago I was onsite at a company... Read More
Suggestive selling is a powerful tool that can increase your... Read More
"I need more clients!" wails Steve, a 32 year old... Read More
You deal with rejections, frustrations, disappointment, and possibly disrespect on... Read More
We are all in sales. We all selling in every... Read More
Sales Training |