Keeping up with what words are in and out isn't hard. Yet,
with all the other more important things on our to-do list,
it doesn't get remembered easily.
1. Any archaic, stilted words, such as: hitherto, whereby,
thereby, herein, therein, thereof, heretofore.
2. "Kindly advise." As opposed to not kindly advising.
3. "Whereas." Instead use "where" or "while."
4. "Pursuant to." This is too informal for 2004. The
express expired in the 1980s.
5. "As per your request." As per any other way...dah?
Shorten to, "as requested" or "as your requested."
6. "As of today, we are in receipt of" or "we are in receipt
of." Instead, "Today we received."
7. "Please don't hesitate to call." Again a term that went
out in the 1980s. Update it with, "feel free to call."
8. "When time permits." This is great language for a poem
but not sales information. The adjective "time" doesn't
have anything to do with permit. It needs to match people.
Only people use time.
9. "Enclosed please find." Honestly, I don't know when this
one expired, yet it did, so don't use it.
10. "Of even date." This one I thought went out in the
1950s and I couldn't believe my eyes when I received not one
but two sales letter with it included last week. So, I
thought I would put this one for those that missed it back
then.
Bonus: Yet and so -- use them conservatively and only for
impact. They are on their way out as well.
Catherine Franz, past managing partner, now certified life
and business coach specializing in marketing and writing,
Internet and infoproduct development. For other articles,
and ezines: http://www.AbundanceCenter.com.
![]() |
|
![]() |
|
![]() |
|
![]() |
The art of backend sellingThe backend sale can be more... Read More
Selling arwork is easy when you follow a road map.... Read More
Who's talking to your customers? Is it your competition? Why... Read More
Imagine this scenario. You are a sales representative for Baker... Read More
1. Be on time. In fact, arrive a few minutes... Read More
"There are three kinds of salespeople; those who make things... Read More
Better than offline promotion such as press releases, talks, or... Read More
Just because we receive a referral, it doesn't mean that... Read More
In the 1990's we lived on a farm in Iowa.... Read More
Proponents of traditional sales training simply teach the material, sometimes... Read More
What to do when you win or lose.You have given... Read More
Many sellers like to describe themselves as professionals, but what... Read More
1. Give your prospects a f~ree trial of your software... Read More
It's a common question we come across everyday: why is... Read More
Marketing is a skill. Once you master it, you can... Read More
I recently found myself suffering from a lousy cold; all... Read More
Here's an idea on how to make reading the daily... Read More
Just because your business is based in your home that... Read More
When selling a product to a customer, it is very... Read More
Too many sales letters are shaped into paper airplanes and... Read More
Recently I received a prospecting voice mail message from a... Read More
Does this sound familiar? With high expectations, you sent your... Read More
A lot is written and talked about in regard to... Read More
Mention the word sales or salesman and two out of... Read More
What are values? Values are filters that everyone uses to... Read More
In the last article, we looked at three emotions (besides... Read More
I'm constantly amazed how otherwise smart marketeers become deaf, dumb... Read More
Ever lost a sale? Of course you have, we all... Read More
The "Three Cs" in building customer relationships are a key... Read More
Do you want to sell more successfully using an honorable... Read More
Congratulations! You successfully sold one or more of your company's... Read More
"Yeah right!" I thought to myself as I started to... Read More
When I researched the field of using personality inventories to... Read More
Education plus Motivation is a powerful formula. But how do... Read More
1. Multiply your marketing and advertising efforts on the Internet.... Read More
1. Determine your current situation. How are you currently positioned... Read More
Since 1990 I have focused on the three primary barriers... Read More
A myth can best be described as somebody or something... Read More
Everyone knows the importance of having a positive attitude, especially... Read More
To listen to your customer is important, and to hear... Read More
1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients... Read More
When selling a product to a consumer, one of the... Read More
In studies conducted by Motivational Systems of West Orange, New... Read More
Q & AQ. Sometimes when I'm presenting to clients, I... Read More
We are all in sales. We all selling in every... Read More
Salesmanship is the force that moves business. Without it all... Read More
Selling is everyone's lifeblood whether they realize it or not.... Read More
We all have something in our past we believe someone... Read More
I'm about to reveal the biggest secret to growing any... Read More
Who's talking to your customers? Is it your competition? Why... Read More
Seems almost every situation in our lives is centered on... Read More
In this article, I would like to talk about the... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More
Have you ever eaten a soft taco? The shell isn't... Read More
I am writing this at the Philadelphia Airport on my... Read More
"The Close" is sales jargon for the bit where you... Read More
I'll be brief. If not ? I'll negate my own... Read More
The telephone is still the best and most effective way... Read More
These are the top 7 safety tips that criminals don't... Read More
As a trainer, you will be able to see a... Read More
Yesterday I did a sales training program for a great... Read More
Obviously, you can not know all of the things that... Read More
Mastering the "art of selling" is simply knowing how to... Read More
Although David has been a graphic designer for a decade,... Read More
A Revolutionary 'NEW' Dimension In Sales: Make many more closings... Read More
Have you ever heard of the Golden Hour? I live... Read More
Sales Training |