Book of Lists Marketing for Pressure Washing Companies

The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies clean almost anything, it behooves them to use the book to selectively target the top companies to do business with.

A combination of phone and fax selling works best to secure personal appointments. Below is a rough idea of how our company uses the book of lists for new sales. If you own a pressure washing company you should too. You may wish to copy this article and three-hole punch it for your marketing binder. Think about it and Wash On !

- - - - - - - - - - - - - - - - - - - -

BOOK OF LIST INSTRUCTIONS

Personal Car Washing ?

Skip those businesses with less than 25 employees

Business Parks, Commercial Buildings, Property Management Companies ?

Fax to them every quarter

Make personal visit every 6 months

Contractors -

Fax fleet flyers every 4 to 6 months

Franchise Headquarters -

Stay away from franchise headquarters that are in our industry or are in a service business

Day Care Centers, Senior Care/Retirement Living Facilities ?

Fax every 6 months

Boat/Marine Industry -

Fax 1 time each year and visit 1 time per year

Hotels, Motels -

Fax every 6 months

Travel Agencies -

Skip for 6 months to one year after Sept 2001 attack on America

Manufacturing -

Call purchasing and facilities departments every 6 months

House Washing -

Fax every 3 ? 4 months

Apartment Complexes -

Fax in October and February

** Watch for duplicate fax numbers. Some companies own for example 5 hotels, 2 office complexes, 5 restaurants. They only need one fax. Such companies should also get a personal visit. Always call and get permission to fax first and a name to put at the top of the fax so it gets to the right person.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Leadership Lessons for Sales Managers

Leadership, like class, is hard to define, but easy to... Read More

Sales Tactics to Beat Your Competition

This month I want to share a success from a... Read More

Offer Package Deals To Increase Profits And Sales

An effective way to increase your profits and sales is... Read More

Disclosure Laws Favor International Terrorists

The Federal Trade Commission has rule that are supposedly in... Read More

Effective Sales Territory Management

How you prioritize your sales territory management activities depends upon... Read More

What Is A Proposal? And Why Do You Need One?

Do you know anyone who regularly wins bids? Or can... Read More

Poor Performance - Fix it by Coaching

Coaching is about finding out the cause of poor performance... Read More

Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips

Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More

Stop Drowning: Nine Strategies For Managing Your Priorities

I just got off the phone with Susan. She is... Read More

7 Tips for Testing Your Sales and Marketing

One marketing technique may work wonders for someone, but that... Read More

8 Line Items of a Trade Show Budget

Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

Snowflakes Improve Holiday Sales

Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More

How to Beat the 80/20 Rule in Sales Performance -- Part 2

Another key reason why companies suffer from 80/20 performance is... Read More

How to Develop a Proactive, New-Business Sales Team!

I don't know about your business but in my experience... Read More

Producing Premium Performance

One of the major issues that arises in managing a... Read More

The Sales Carpenter

I remember moving my family to Argentina as Vice President... Read More

The Hardest Job Of A Trade Show

You've heard this before: There were four people named Everybody,... Read More

A Fracas in the Franchise - Keep Your Customers by Keeping Your Workers

As a previous owner of a Franchise I know the... Read More

Increasing Business Through Distributors

You're a small company with a good product. You are... Read More

Your Extended Shadow And Successful Sales Management

In a small midwestern town, the local high school of... Read More

Profitable Relationships: Is It Amateur Hour or King of the Hill?

"We're in the relationship business?...airplanes are what we use to... Read More

How Many Salespeople Should I Hire?

One of the most asked questions I get is how... Read More

Do You Know How to Fire Up Your Sales Staff (When Money Isnt Everything)?

Money is the only thing that motivates a salesperson, right?... Read More

Energize Your Organization

No matter what you do, it seems, your employees do... Read More

T. L. S. Part I: Tier Level Selling ? A Penetration Strategy

A number of sales "Gurus" have promoted the theory that... Read More

The Get Dangerous Quickly Approach to Product/Service Training

In 2000 a computer distributor hired me to help them... Read More

The Nine Warning Signs that You Need a Sales Video

Corporate videos are an important sales tool that can often... Read More

Is Sales Process & CRM Stopping Sales?

Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More

Getting Off The Advertising And Sales Rollercoaster

Seeing the results of advertising your business can be like... Read More

To Increase Your Sales and Revenue Make Sure To Add Value

What are you and your company's services and products worth... Read More

3 Steps To Getting A Sales Meeting

The best way to get a new customer is to... Read More

Hiring--A Vital Key In Sales Management Success

Recently, I was asked to spend some time on the... Read More