There are several types and sub types of people in the world. Getting to understand the differences will help you connect with other people. This is taught in sales 101, because the need to connect with the people to make the sale.
However if we realize that we are always selling ourselves to others for cooperation and mutual benefit, it goes a long way to greater understanding and connection.
Dr. Tony Alessandra, noted that we need to take the golden rule of "Do on to others as you would like to be done onto." And move that one step further to the platinum rule "Do on to others as they would like you to do unto them."
It is important to remember that we all have different likes, dislikes and ways of doing things. Just because we like one way or style of doing something, does not mean that the other person will like or even respond to that style.
This is why it is important to find out what the other person's interested are. We can ask open-ended questions to discover their likes and dislikes. For example, who, what, when and why are open-ended questions. Did, have and are are closed ended questions that can result in yes / no answers that end the conversation.
One of the fastest ways to really annoy someone is to stereo type or label. Don't assume that every man likes sports or that every woman wants to know toilet training techniques. The man many be more interested in geology or fashion design. The woman may be more interested in space travel or quantum physics.
There are also the differences in cultures and societies. How we do things in one country can be very different in another. It is very important to stay away from the dualities of:
Right / Wrong
Good / Bad
They are different and it is the differences that have helped develop and move the world forward. With the technology today, we are interacting at an accelerated rate and the exchange of information and different ways of looking at issues has enabled the world to have some amazing breakthroughs and discoveries.
If we were all the same the world would collapse. Imagine if everyone wanted to be or do the same things. For example if everyone wanted to be a doctor, what would we do for teachers, scientist, engineers, tailors, bakers, bankers, investors, construction workers, farmers, counselors, writers, programmers etc. The list goes on and on.
The point is, the more important it is to get your message across and to have satisfied customers or clients, the more important it is to understand who your audience is and what their likes and dislikes are.
When you take the time to discover the other person, you can open yourself to an amazing world of wonder and delight.
All the Best!
Maria Boomhower
The Master Communicator
To sign up for a free report on "The 7 Secrets to Communication Mastery" go to: http://www.falconfreedom.com
Master Communicator Blog
P.S. If you like what you're reading in this newsletter, you'll love the book,
"Perceptions, How to discover what you are really seeing and how it affects your belief system."
It's an interactive manual that takes you through the steps to help you overcome
challenges in communicating and connecting with others.
Perceptions-Understanding What you are Really Seeing.
![]() |
|
![]() |
|
![]() |
|
![]() |
One of the major issues that arises in managing a... Read More
Coaching is about finding out the cause of poor performance... Read More
Good sales people can close, but few "step up" for... Read More
Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
Recently I stumbled across some notes that I had kept... Read More
A recent study of 2,663 sales organizations by Think Training,... Read More
Does the competition drive you crazy? Are they relentless about... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
Inspiration and Management from Within ? Part 2.The more you... Read More
You may have heard about the "summer slowdown". You may... Read More
These 4 marketing myths can cause you to lose sales... Read More
There's a new year beginning now - the school year.... Read More
The elements involved in building a sales force, especially one... Read More
Here's the scene. You're at the trade show, having a... Read More
Performance and behaviour management is by far the most difficult... Read More
Small to medium companies that want to increase sales or... Read More
Are your people consistently following your procedures? Each year, organizations... Read More
Trust.One word.One very powerful word that can increase both first... Read More
Of the many mistakes small business owners make, a big... Read More
Help your organization grow by assessing the right indicators in... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
Compounding the problem are two myths regarding measures of competency... Read More
In a classic business-to-business print ad from the late 50's... Read More
Sales managers frequently approach me for advice on how to... Read More
According to former Harvard Business School professor David Maister, typical... Read More
Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More
Bill Borders stepped up onto the podium. He had just... Read More
This month I want to share a success from a... Read More
In the past, if you said the word "plan" to... Read More
In the 30-plus years I spent working in advertising and... Read More
Are you involved in projects that seem to go nowhere... Read More
Targeting is the process of selecting high potential customer accounts... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
Good sales people can close, but few "step up" for... Read More
According to former Harvard Business School professor David Maister, typical... Read More
One of the most asked questions I get is how... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
I recall a heated discussion with a sales director some... Read More
An effective way to increase your profits and sales is... Read More
Are your people consistently following your procedures? Each year, organizations... Read More
In 2000 a computer distributor hired me to help them... Read More
Business development is important for every business and refers to... Read More
Are you involved in projects that seem to go nowhere... Read More
Performance and behaviour management is by far the most difficult... Read More
Increasing Sales by using Coupons. Will it help your business?... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
If you want to maximize your sales performance, take a... Read More
Money is the only thing that motivates a salesperson, right?... Read More
If you really want to secure government contacts at the... Read More
Compounding the problem are two myths regarding measures of competency... Read More
Where is our success? Although there have been improvements, over... Read More
To put it mildly most companies sales forecasting just isn't... Read More
One marketing technique may work wonders for someone, but that... Read More
Trust.One word.One very powerful word that can increase both first... Read More
For many years as a sales manager, I would only... Read More
These 4 marketing myths can cause you to lose sales... Read More
Every dollar you discount is a dollar of pure profit... Read More
Many people today simply prefer the convenience of paying by... Read More
There are really only two types of competitor:1. Obvious2. HiddenThe... Read More
Seeing the results of advertising your business can be like... Read More
The objective of an incentive is to incite action within... Read More
When your product is market ready and has a good... Read More
I was in the depths of a major depression. As... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
Sales Management |