It's a fact - the online world dies down in the summer time. Kids are out of school, families are on vacation, there's fairs to attend to, and many are just spending too much time outside to be online. For those that market mostly online, the summer months could be eating your profit. The good news is, it's easy to take your product to where your market is - offline.
While some of you may moan and groan about leaving the comfort of your home to make money, if you don't want to loose out on sales it's the only way. Also you will get a chance to meet some local people in your area, and getting out can be good for you!
So what is there to do offline in the summer time? PLENTY! There are hundreds of events going on right under your nose, just waiting for you to be a part of. State fair, county fairs, town celebrations, music events, craft fairs, expos - all renting tables and spaces for you to sell. The hard part of marketing the events has been done for you, all you have to do is show up!
Use the following 6 steps to make your offline event a success:
1. Locate the events
This isn't as hard as some make it out to be. There are many different ways to get in touch with those in charge of organizing events. Check with your local City Hall or Chamber of Commerse first.
2. Get Ready for the Event
Make a list of items you will need to take, plus take inventory of the products you have in stock. You'll need a good variety and some eye catching items to take with you
3. Set Up Your Table
Your table should be neat, but eye catching. Table clothes are a must! Don't forget to have a drawing box on the table as well, to catch leads.
4. Attend the Event
You will need to have someone at the table at all times. Don't leave - not even for a second - unless there is someone there to cover you.
5. Take Notes
Was there something you could have done differently? Take notes and do better next time!
6. Follow Up
As they always say, the money is in the follow up! Be sure to stay in touch with all those contacts you made at the event.
Avoid losing sales this summer and get involved offline!
More information and help on staying organized while attending local events can be found at: http://www.DirectSalesHelpers.com/offli ne-events.html
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Microsoft has used this online sales secret to become a... Read More
In today's competitive environment, every organization is trying to improve... Read More
The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More
Question: What do the following have in common?- I spend... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
Maximizing account penetration is one of the most critical functions... Read More
While heading home at day's end, you begin reflecting on... Read More
This article may be reprinted in its entirety with express... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
In the past, if you said the word "plan" to... Read More
Bill Borders stepped up onto the podium. He had just... Read More
You've probably heard of focus groups. It's a tool that... Read More
Do you know anyone who regularly wins bids? Or can... Read More
One of the major issues that arises in managing a... Read More
Everybody thinks that the businesses will slow down a bit... Read More
Inspiration and Management from Within ? Part 2.The more you... Read More
Are you dog tired because of the way you manage... Read More
It is very easy to fall into a trap with... Read More
There are really only two types of competitor:1. Obvious2. HiddenThe... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
Compounding the problem are two myths regarding measures of competency... Read More
Sales managers frequently approach me for advice on how to... Read More
The best way to get a new customer is to... Read More
Be clear about where you are now. Audit your strengths... Read More
According to former Harvard Business School professor David Maister, typical... Read More
Another key reason why companies suffer from 80/20 performance is... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
What does it mean to be an "effective executive"? Well... Read More
Your ability to write an effective and persuasive business proposal... Read More
I just finished a phone call with a potential client... Read More
What are you and your company's services and products worth... Read More
If your letter writing and phone calls have all failed... Read More
While there's no easy answer to this question, there are... Read More
A Highly Conscious Approach To Business Management. For more on... Read More
Corporate videos are an important sales tool that can often... Read More
So everyone thought you were crazy when you announced 6... Read More
TIME, MONEY, HASSLE - You can make a sale on... Read More
Good sales people can close, but few "step up" for... Read More
In a classic business-to-business print ad from the late 50's... Read More
The temptation to use straight (100%) commission plans never goes... Read More
Seminars and events have always been implemented as a holistic... Read More
Here's the scene. You're at the trade show, having a... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
A number of sales "Gurus" have promoted the theory that... Read More
Many people today simply prefer the convenience of paying by... Read More
In today's competitive environment, every organization is trying to improve... Read More
You're a small company with a good product. You are... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
You've heard this before: There were four people named Everybody,... Read More
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More
Question: What do the following have in common?- I spend... Read More
Small to medium companies that want to increase sales or... Read More
If your letter writing and phone calls have all failed... Read More
Few businesses keep tabs on competitors, yet such knowledge can... Read More
Leadership, like class, is hard to define, but easy to... Read More
Maximizing account penetration is one of the most critical functions... Read More
I was in the depths of a major depression. As... Read More
So you have a boss who dumps all over you... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
We all agree one of the most important parts of... Read More
The elements involved in building a sales force, especially one... Read More
The objective of an incentive is to incite action within... Read More
In part two we will discuss overcoming objections, which credit... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
In the past, if you said the word "plan" to... Read More
Sales Management |