Business can be like war sometimes.
You may have to fight hard to survive.
The winner takes all.
But that doesn't mean you have to destroy your competition in order to survive and win.
But you can do one smart thing: outsell them, with a few smart tricks I will reveal below.
One of the tricks to outsell your competition is to compare your product to theirs.
When you find the differences between products, use your findings to improve your product.
Below are 12 things you can compare and improve upon to outsell your competition.
1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?
2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?
4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?
5. Quality- Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?
6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?
7. Features- Can you offer more product features than your competition? Do your features support the benefits you offer?
8. Availability- Is your product always available or do your have to backorder it? Can your product suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?
10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?
11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?
12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?
Warmly,
I-key Benney, CEO
I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", home based business, online investment opportunity (http://www.mscsrrr.com) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.
Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free "cash".
![]() |
|
![]() |
|
![]() |
|
![]() |
A Highly Conscious Approach To Business Management. For more on... Read More
You're a small company with a good product. You are... Read More
The objective of an incentive is to incite action within... Read More
Inspiration and Management from Within ? Part 2.The more you... Read More
I was in the depths of a major depression. As... Read More
How you prioritize your sales territory management activities depends upon... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
TIME, MONEY, HASSLE - You can make a sale on... Read More
Here's the scene. You're at the trade show, having a... Read More
I don't know about your business but in my experience... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
Sales managers frequently approach me for advice on how to... Read More
Where is our success? Although there have been improvements, over... Read More
I have searched for a new way to increase the... Read More
It is very easy to fall into a trap with... Read More
While there's no easy answer to this question, there are... Read More
You've heard this before: There were four people named Everybody,... Read More
So everyone thought you were crazy when you announced 6... Read More
One marketing technique may work wonders for someone, but that... Read More
In part two we will discuss overcoming objections, which credit... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
Few businesses keep tabs on competitors, yet such knowledge can... Read More
Good sales people can close, but few "step up" for... Read More
Sales managers are an interesting breed, effective sales managers are... Read More
Seeing the results of advertising your business can be like... Read More
Be clear about where you are now. Audit your strengths... Read More
Is lack of sales results, more sales training costs, months... Read More
Everybody thinks that the businesses will slow down a bit... Read More
Many recruiting ads and job descriptions include "knockout factors" that... Read More
Microsoft has used this online sales secret to become a... Read More
Do you know anyone who regularly wins bids? Or can... Read More
Remember in the last message we talked about your directional... Read More
Where is our success? Although there have been improvements, over... Read More
This article may be reprinted in its entirety with express... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
To put it mildly most companies sales forecasting just isn't... Read More
As a previous owner of a Franchise I know the... Read More
There's a new year beginning now - the school year.... Read More
Question: What do the following have in common?- I spend... Read More
As a group of sales trainees took a break from... Read More
There are really only two types of competitor:1. Obvious2. HiddenThe... Read More
So everyone thought you were crazy when you announced 6... Read More
What are you and your company's services and products worth... Read More
If you really want to secure government contacts at the... Read More
If your letter writing and phone calls have all failed... Read More
Last week I got a call from Jose, who was... Read More
Q. What's the single, biggest change exhibitors can make to... Read More
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More
This week's article is my response to a question by... Read More
Are your people consistently following your procedures? Each year, organizations... Read More
Money is the only thing that motivates a salesperson, right?... Read More
For many years as a sales manager, I would only... Read More
You've heard this before: There were four people named Everybody,... Read More
In a small midwestern town, the local high school of... Read More
Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More
Sales managers frequently approach me for advice on how to... Read More
The temptation to use straight (100%) commission plans never goes... Read More
The objective of an incentive is to incite action within... Read More
There are four primary activities that successful salespeople engage in... Read More
It is very easy to fall into a trap with... Read More
Here's the scene. You're at the trade show, having a... Read More
What does it mean to be an "effective executive"? Well... Read More
Performance and behaviour management is by far the most difficult... Read More
You've probably heard of focus groups. It's a tool that... Read More
Twiddling your thumbs and waiting for some business to come... Read More
Sales Management |