Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What are the anticipated results? What is the execution strategy? What is the cost ratio versus expected return?

These are just a few of the questions that run through our minds in the early stages of planning. If your goal is revenue growth and expansion, I believe you need to design, develop, and implement your Sales & Marketing plan on that foundation. Here is some criteria to consider while planning:

? Identify your markets and your profit potential in the selected markets

? Segment your markets by customer, service, etc.

? What type of penetration is desired: existing, new, different, or all of the preceding

? Design a plan to include procedures and controls to monitor and evaluate market penetration by segment

? Determine and build internal and external sales strategies

? Evaluate and plan staff training to generate internal monitoring controls, evaluation processes, and customer education if necessary

? Plan to control revenue growth with product mix, product promotion, and customer pre-qualification

? Evaluate expected sales and then ratio numbers to your sales staff's current compensation package to see if consideration is needed for additional or different wage incentive programs

? Design controls to evaluate, monitor, and drive the highest level of profit possible

? Determine the type of media and then budget advertising accordingly

? Develop a backup plan in case of immediate campaign disaster

The results of a well-balanced and executed Sales and Marketing campaign can be resounding. Constant expansion of products and services, market area, clientele types, etc. all contribute to the continued growth and success of any company. Plan your work and work your plan!

Kenny Nau Director of Sales
PLUSS Corporation
http://www.pluss.net

---

Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies

In the last issue I shared with you a technique... Read More

Energize Your Organization

No matter what you do, it seems, your employees do... Read More

4 Marketing Myths Threaten Your Sales

These 4 marketing myths can cause you to lose sales... Read More

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may... Read More

Leadership - How To Turn The Vision Into A Reality

Be clear about where you are now. Audit your strengths... Read More

Small Business Marketing: Overtaking Your Competitors

Few businesses keep tabs on competitors, yet such knowledge can... Read More

Overcoming Sales Objections for Small Business Networks

Do you need help overcoming sales objections? Do you sell... Read More

Profitable Relationships: Is It Amateur Hour or King of the Hill?

"We're in the relationship business?...airplanes are what we use to... Read More

The Four ?D?s of Sales Management

Recently I stumbled across some notes that I had kept... Read More

Sales Competence Isn?t About Quota Performance!

Compounding the problem are two myths regarding measures of competency... Read More

The Hidden Competition: Avoiding the 2 Most Common Competitors

There are really only two types of competitor:1. Obvious2. HiddenThe... Read More

Do You Really Want Local County Contracts?

If you really want to secure government contacts at the... Read More

How to Keep Projects From Spinning Out Of Control

Are you involved in projects that seem to go nowhere... Read More

Are Your Business Proposals Losing You Sales? 10 Steps to Get the ?Yes? You Deserve

Your ability to write an effective and persuasive business proposal... Read More

Never Trust a Silent Customer

Imagine you run a pizza parlour. You have all these... Read More

A Coachs Handbook For Sales Managers

This article may be reprinted in its entirety with express... Read More

Is Your Sales Trust Factor High Enough to Win Against the Competition?

How high is your sales trust factor?Is it higher than... Read More

Rotten to the Core: The Story of How the Best and Brightest can be Ruined

The objective of an incentive is to incite action within... Read More

Sales Coaching... Fact or Fiction?

The old adage in selling has always been, "Find out... Read More

Getting Off The Advertising And Sales Rollercoaster

Seeing the results of advertising your business can be like... Read More

Train a Winning Sales Team: Rounding Third and Heading for Home

Although I never met the man, I imagine Lou Boudreau... Read More

The Art of Sales (And Tips On How To Manage Your Sales Team)

Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More

Building Trust For Lifetime Success

Trust.One word.One very powerful word that can increase both first... Read More

Increase Retail Sales With Meetups

I recently attended the monthly Italian language Meetup here in... Read More

Outsourcing the Sales Function

Small to medium companies that want to increase sales or... Read More

Offer Package Deals To Increase Profits And Sales

An effective way to increase your profits and sales is... Read More

The Boss from Hell: Quick to Criticize, Slow to Praise

So you have a boss who dumps all over you... Read More

The Surest Way to Boost Sales

If you have a small business and you are looking... Read More

Increasing Sales by Using Coupons - Will it Help Your Business?

Increasing Sales by using Coupons. Will it help your business?... Read More

Set Yourself up for Trade Show Success

Of the many mistakes small business owners make, a big... Read More

The Differences Between A Commercial Collections Agency & Lawyer

If your letter writing and phone calls have all failed... Read More

Transforming Your Sales Force by Creating Specific Expectations

I just finished a phone call with a potential client... Read More

How to Beat the 80/20 Rule in Sales Performance -- Part 2

Another key reason why companies suffer from 80/20 performance is... Read More