Selling Your Home: The Power of a Great Sales Flyer

Even though its importance is often overlooked, a great sales flyer is one of the most effective tools for selling your house. Whether your home is listed with an agent or not, make sure that you have a dazzling flyer. Most agents will appreciate your help, since it's also in their best interest to sell your house.

Most agents are busy people, so they may not have the time to give your home's flyer the attention it deserves. And even when they do create a flyer, one of the most prominent features of the average flyer is a big picture of the listing agent!

But buyers don't care what your agent looks like. They want to know about your property, and what buying it will do for them. So it's worthwhile to look at your home's flyer to make sure it sparkles, and to see if all your home's unique amenities and features are listed. Don't take it for granted that your agent will list them all. We once listed a home with a realtor who forgot to put "waterfront property" on our sales flyer!

Once you've decided to design a sales flyer, it's important to focus on how your home will benefit a buyer. Depending on your home's features, you might list things like:

Live in a park-like setting

Enjoy the privacy of a long driveway

Live in a romantic bungalow

Find peace in the beautiful flower garden

Swim in your private shimmering pool

Buy with no money down

In each of the above examples, you'll notice that the phrase begins with a verb that suggests action from the buyer, followed by a direct benefit for taking that action. Each phrase calls for the buyer to do something specific and promises a pleasing reward for doing it.

If your home doesn't have a sales flyer, it needs one. If your realtor has created something that pays more attention to them than to your house, you need a stronger one, focusing on your home's benefits to potential buyers. There are a number of computer programs that can help you make dazzling flyers easily and quickly.

Whether your home is listed with a realtor or not, a dynamic sales flyer can be the difference between a quick sale and having your home sit on the market. Creating a flyer that sizzles will help sell your home for more money, and in a shorter period of time.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhouse fordollars.com/pages/5/index.htm

---

Selling Your Home ? Alone or with a Broker?

How do you decide whether to sell your home (or... Read More

Home Loans ? Identity Theft Protection Could Hurt Home Sales

Identity theft has been a hot topic in the news... Read More

How to Build a Real Estate Investing Power Team

As you continue to read about real estate investing, you... Read More

Personal Debt Can Disappear When You Set up a New Business

I teach students how to set up a new business... Read More

Understanding Opportunity Cost When Investing In Property

While most investors have got involved in property investing because... Read More

Appraisal or Home Inspection?

People sometimes confuse a home inspection and an appraisal when... Read More

Hey Landlord! Is Your Lease Legal?

The longer you are a landlord the more you strive... Read More

Look Past the Bottom Line for a Propertys Potential

It's unfortunate that many real estate investors tend to look... Read More

Is a Vacation Home Right for You?

Many of us dream about owning the vacation home in... Read More

Lake Havasu Real Estate

Lake Havasu real estate is a hot commodity. With surrounding... Read More

Property Investing Secrets 5

Property Investing Secrets:How To Work With Agents And Get What... Read More

The Costs of Transforming Your Home into a Buyers Dream House

Turning your house into the home of a buyer's dreams... Read More

Selling Your Home ? What Can Go Wrong With Pricing and Loans

So, you're selling your home (house, townhouse, condo, apartment, land,... Read More

Dont Buy Ugly Houses!

Ugly houses can be great investments, but we don't buy... Read More

Top Tips for First Time Home Buyers

Advice to Help When You're Buying a HomeFirst time home... Read More

The Listing Contract: Its All in the Details

Now that you've chosen a real estate professional to sell... Read More

Fixing Houses for Resale: Three Beginning Steps to Increase Profits and Have Fun

Real estate investors specializing in fixers make higher profits when... Read More

High Tension for the Buyer and Seller of Real Estate Can Be Reduced

Tensions can run high in both the selling and buying... Read More

Dont Sell It Yourself

Don't sell it yourself! Sometimes a "FSBO," or house "for... Read More

How To Sell A Home That Didnt Sell

If your home has just come off the market and... Read More

FSBO: For Sale By Owners Chapter IV [part 1]

Like a monarch, Red Haring reigned in the deep leather... Read More

Searching for CLUEs: What Homebuyers & Sellers Need to Know About Homeowners Insurance

Homebuyers and sellers should be aware about issues involving homeowners... Read More

Real Estate Investing and Home Ownership

If you already own your home, you will probably make... Read More

Renting a House

Renting a house or a room in your home is... Read More

Real Estate Remains A Strong Investment

Opportunities to make big, quick profits in residential real estate... Read More

Seven Tips in Choosing Maui Income Properties

Aloha! If you are interested in choosing a Maui income... Read More

Personal Branding Techniques for Real Estate Agents and Brokers

Branding can be done to any product, or any person.... Read More

Is It Wise to Take My Home Off the Market for the Holidays?

Let's say you've had your home on the market for... Read More

You Wanna Get High With Me?

Being a home inspector is great. It's fun, it's interesting,... Read More

Why Use a Property Manager?

Most experienced property investors use property managers. Why? Because they... Read More

Finding the Right Buy to Let Mortgage for Your Investment Property

Finding the right buy to let mortgage is crucial to... Read More

The Sadness of Old Buildings

From the book No Smooshing!For years, I've carried on a... Read More

Real Estate Growth: How Long Will It Last?

There has been speculation in the media recently about the... Read More