Create a Sizzling Home Sales Flyer

Did you know that the sales flyer is the most important tool in selling a house?

Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!"

Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood.

The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer.

Here's a sampling of possible benefits:

1. Enjoy your private park-like garden
2. Get the space you need to spread out
3. Live in a romantic hideaway
4. Sleep without traffic noise
5. Walk to schools, parks, and shopping
6. Seller will help pay your closing costs
7. Buy with no money down
8. Move in without having to paint or fix a thing
9. Swim in your own private lagoon
10. Enjoy your own personal luxury spa

Do you see the pattern? Each of the above examples features an action verb, followed by a benefit.

Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money.

Cheers to your successful sale!

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhouse fordollars.com/pages/5/index.htm

---

Real Estate Investors Kick Away $1,000

Those new to real estate investing often fail to take... Read More

Real Estate Investing - The Dream House Effect

Several years ago I developed a philosophy in renovating houses... Read More

Dubai or not to Buy? A Short Assessment of the Dubai Property Market

Never has there been such an ambitious and creative drive... Read More

Family Feud with an Auction Deadline ? Adventures in Probate/ Estate Purchases

One of our investor students told us of an interesting... Read More

A Difference Between Appraisal, Assessment, Home Inspection

Every one should have a home inspection before purchasing any... Read More

Real Estate Investing In Bulgaria

As Bulgaria readies for joining the European Economic Community in... Read More

Home Hunting and the Internet

So, it's home hunting time. Where do you start? Who... Read More

How to Buy a Property in Bulgaria

The CostAlthough the property prices in Bulgaria are quite low... Read More

Secrets of Making Money from Real Estate - Part 5

Where to from here:One property is great, but It wont... Read More

Real Estate Appraisal - Do It Yourself

For single family homes, there are two basic methods used... Read More

Questions You Always Wanted To Ask A Master Builder But Never Had The Chance

Building a house (or lots of them) seems to be... Read More

Investment Real Estate: An Inexpensive Way To Get Started

If you are considering getting involved in investment real estate,... Read More

Housing Bubbles and You

Are we in a housing bubble? To answer that question... Read More

When Showing Your Home

Here below are some of the reasons why buyers may... Read More

Real Estate Investing - Books,TV Infomercials, and Seminars

Real estate investing has become popularized today because of real... Read More

Buying A Holiday Home in Rural Ireland

Ireland has recently witnessed an upsurge in the number of... Read More

Dramatic Profits From Preconstruction Real Estate Investing

The preconstruction process is an innovative real estate investment opportunity... Read More

Real Estate Investing ? The First House Purchase

Real estate investing usually begins with the purchase of a... Read More

Will The Real Home Buying Guide... Please Stand Up?

Use Google right now and do a search on, "Home... Read More

10 Easy but Essential Steps for Home Selling Success

They say that the whole process of selling up, buying... Read More

How To Get More Money For Your House

If you are thinking about selling your house, you should... Read More

Seller Financing - Six Safety Tips

Why offer seller financing when you sell? A higher price,... Read More

The Psyche of The Seller and The Tenant Buyer

For those of you who were not psychology majors the... Read More

Purchasing Land: What To Look For

It doesn't take long to realize that finding the right... Read More

10 Tips to Sell Your House Faster!

Here are some Handy wee Tips to help you Sell... Read More

Investment Property Part I: How Not to Become a Slumlord

After riding the ups and downs of the stock market... Read More

Give Your Home A Timeless Feel

In the world of real estate, there is a huge... Read More

New or Old House?

A lot of buyers think that a new house is... Read More

Real Estate Bankruptcy

Although real estate bankruptcy cases no longer dominate the bankruptcy... Read More

Real Estate Problem Solver

IntroductionThere are many areas one can invest in. Since I... Read More

4 Dangers In Flipping Real Estate

If you have recently purchased some real estate for investment... Read More

3 of the 5 Ways Real Estate Can Take Advantage of Blogs and RSS

Earlier this month, Realtor Magazine announced that they would be... Read More

How to Negotiate a Successful Short Sale

Anyone who has ever profited from doing a short sale... Read More