Choosing a Hot Keyword: Advice for Aspiring Public Speakers

When choosing keywords, you'll want to stay away from using general terms like "speaker," for example. This will only leave you competing with stereo speakers for a top ten spot in a search engine like Google. Don't discard the word from your list altogether, but don't make it number one either.

Think about what services you offer. Let's say you are a customer service speaker in Los Angeles. Some key phrases for you to use might be "customer service speaker" or "customer service trainer." The best key phrase to use would be "customer service speaker Los Angeles," the more specific the better. Your audience is trying to locate you, why not give them the easiest possible way to find you?

Somewhere, someone is sitting at their desk right now saying "But Tom, I speak all over the world, this technique will limit my business to strictly Los Angeles!" Wrong. Here are some more keyword phrases to help get you started: "customer service speaker San Francisco" "customer service speaker New York". So what if you don't live or speak in these places? We are playing the search engine game here, so when someone finds one of these pages, the top could read "Special Discount to Programs in the Las Vegas Area" (or something like that.) You'll at least get a shot at the business even though some of the people typing in these phrases aren't looking for you at least your name is out there.

*Note: If you want the job and they won't pay travel expenses, use some of those frequent flyer miles you have been saving up. It just might seal the deal.

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.

http://www.antion.com

In The News:

pen paper and inkwell


cat break through


How to Give a Speech Without Dying

Two of the top fears of most people are dying... Read More

How to Prepare your Mind/Body to Give Great Speeches

Sure you have catecholamines ? all speakers do. (including Sir... Read More

Speaker Partnership Offers Trade Show Value

Want to gain added exposure at a trade show? Consider... Read More

Speech Training - Building Your Voice, Tips from a Professional

Having a clear and confident voice is an essential business... Read More

Speaking One-to-One

Speaking to an individual is different from the group experience.... Read More

Analyzing Your Audience and Assessing Comprehension Through Feedback

Aside from fielding and asking questions, there are other ways... Read More

How to Answer Questions Your Audience Will Ask

In elementary school, most of us asked questions which were... Read More

How to Get Paid to Speak

Now that you have all the contacts you can possibly... Read More

What is Toastmasters?

Toastmasters.... Toastmasters....What is Toastmasters?Is it a bunch of guys in... Read More

Boost Your Confidence, Credibility, and Career

There's one skill you can develop that will boost your... Read More

How To Get Paid Every Time You Speak - REALLY!

For many, speaking or training is a full time business.... Read More

Ethics in Speaking: A Practical Point of View

Often managers have to deliver presentations with unpleasant content. The... Read More

Time Management

I'm late, I'm late, for a very important date. No... Read More

Be a Guest Speaker and Attract Business

Being a guest speaker in front of the right audience... Read More

Public Speaking Tips: Lessons From Former US President Ronald Reagan

If you want public speaking tips, what are the ten... Read More

What to Do When an Audience Member Disagrees With You

Some people enjoy drawing attention to themselves by trying to... Read More

The Ps and Qs of Public Speaking

Avoid the painWhich would you prefer - root canal dental... Read More

Are You Talking the Talk?

"More learning occurs through emotion than through intellect" C.S. LewisEven... Read More

How Authors Can Get a Free Promotional Tour

I was a celebrity lecture agent in the college and... Read More

20 Tips to Becoming a Professional Speaker: How to be a Rising Star

Entering the speaking industry can be both daunting and exciting.... Read More

Giving Presentations: Public Speaking Secrets in a Nutshell

A high level manager contacted me in a panic. He... Read More

Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton

Speaking in public can be a powerful way to build... Read More

Let Your Appearance Speak for You, Not Against You!

Every 7 seconds another baby boomer turns 50. What does... Read More

Overcome Your Fear of Public Speaking

Knocking knees, butterflies (who came up with that word?) in... Read More

How VALUABLE is Your Speaking Topic?

What information can be used immediately by the audience and... Read More

How To Write Powerful Presentations, Speeches And Talks

Most of us get nervous about making a speech, whether... Read More

How to Build Respect with Your Audience: Positive Thinking and Outhouse Eyes

Do you believe in natural laws? Laws like:? What goes... Read More

Does Uptalk Make you Upchuck?

Uptalk is invading the work place and is reaching epidemic... Read More

Giving Your Audience Great Benefits

What benefit do you provide the audience?People should listen to... Read More

Ten Speech Tips for Writing Powerful and Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

How to Promote yourself as a Speaker on the Web

Why use the web for promoting your speaking engagements?Most people... Read More

How to Use Public Speaking to Attract Clients

When Robert Middleton moved his marketing consulting practice, Action Plan... Read More

Lessons in Love for the Shy at Heart

One of the biggest regrets of my life is that... Read More