Secrets of Successful Presentations

Does the thought of speaking in front of others send you running in the opposite direction? Youâ??re not alone. Many people avoid public speaking at all costs â?" and there is a cost. Public speaking is one of the quickest, most efficient ways to market yourself, your message, business, or cause. Those who are willing to make presentations immediately stand out from the majority who are not. Whether itâ??s an audience of five people or 500, itâ??s worth it to invest in your skills.

After coaching hundreds of clients in presentation skills, Iâ??m convinced that anyone can improve and gain confidence by following a few simple techniques:

Know Your Audience. Most presentations fail because the speaker never took the time to find out anything about his audience. Knowing your audience means finding out as much information as possible in advance so that you can successfully match your message to their interests and needs. Helpful information includes: gender breakdown, average age, and their current or past experience with your topic. If itâ??s not possible to learn your audience in advance, then at the very least, arrive early and spend a few minutes meeting people. Or, begin your presentation by asking some general questions like, â??Who has experience withâ?¦?â?? This also helps to calms nerves as you are taking the focus off you, and putting it on your audience where it belongs.

Forget Memorizing. One of the biggest fears Iâ??ve heard from my clients is that theyâ??ll freeze up and forget what comes next. That can happen if you try to memorize your entire speech. All it takes is forgetting one word to trip you up. Instead, only memorize the opening and closing. Looking directly at your audience when you start and finish makes a strong, positive impression. For the middle section, itâ??s fine to glance at note cards with bullet points, or refer to your PowerPoint presentation to jog your memory. Do not, however, write out your whole speech word for word! Youâ??ll be tempted to read it instead of connecting with your audience.

Open with a Bang. Itâ??s important to grab attention immediately. A good opening sparks interests, sets expectations, previews whatâ??s to come, and offers benefits. There are several ways to start: ask a question, tell a story, humor (careful with this one unless youâ??re naturally funny), quotes, dramatic statistics, or music/video. Give your audience a reason to listen, and build your credibility as the best person to be speaking on this topic.

Make it Memorable. Signposting is a way to help your audience follow and remember what youâ??re saying. Phrases that focus listening are: â??The point is this,â?? and â??The most important thing to remember is.â?? Another strategy is to number your points as in, â??Iâ??ll be offering three ideas, the first one isâ?¦â??

In Closing. Audiences are most likely to remember the last thing they hear. A strong closing should be memorized and review your main points. Motivate the audience to do something â?" take an action, ask a question, have an emotional response, or think differently. Make it clear what it is youâ??re asking them to do (and if you donâ??t know, re-think the purpose of your speech).

Calming Nervousness. Most nerves are caused when the speaker focuses on himself instead of the audience. A speaker might think to himself, â??What if I say something stupid?â?? or â??I hope I donâ??t trip.â?? That kind of self-absorption puts up a wall between you and the audience. By shifting your focus to the audience, youâ??ll forget about yourself and start connecting with them. Second, some nervousness is a good thing! Itâ??s an indication that you care what your audience thinks and can serve as a strong motivator to do well. The goal is not to eliminate nerves, but to use that energy in a positive way.

Susan Fee is a licensed counselor, communications expert, and author of Positive First Impressions: 83 Ways to Establish Confidence, Competence, and Trust (available through her Web site at http://www.susanfee.com). She specializes in coaching individuals in making successful presentations.

In The News:


pen paper and inkwell


cat break through


Grand Opening: The Key To Great Presentations

Whether you are speaking in front of a civic group... Read More

Let Me Tell You a Little Story

Once upon a time there was a businessperson who had... Read More

Coaching Tips for Powerful Presentations

Tip #1 The purpose of your speech is to get... Read More

Secrets of Successful Presentations

Does the thought of speaking in front of others send... Read More

Tips to Energize Your Presentations

"There can be no knowledge without emotion. We may be... Read More

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn't stop with the... Read More

Data Visualization Flash Charts: Information in a Flash

Flash chart, flash map, flash graph may be mistaken for... Read More

Just Say No to PowerPoint: Enough is Enough!

Have you ever been slideswiped? You walk into a meeting... Read More

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's... Read More

Super Preparation ? Keys to Getting a Great Start to Every Presentation

Super Preparation ?Keys to Getting a Great Start to Every... Read More

Wow! Is That ME? - Creating a Powerful One-Page Bio

First of all, what is a bio sheet and why... Read More

Being Real From the Platform

"Let it be known, no person, thing, or situation... Read More

Powerpoint Sales Presentations Are Boring - Stop It!

As the meeting began, the project manager of the buying... Read More

Business Presentations - Use Power Pitching - Get the Personal Edge

Whenever and whatever you're pitching, dozens of factors will figure... Read More

Problems with the Lecture Format

ALTERNATIVES TO THE LECTURE FORMAT: How often do you use... Read More

Presentation Skill Mistakes

Last week my husband and I attended an awesome 4... Read More

Keeping Meetings Productive

KEEPING MEETINGS PRODUCTIVE: Whether participants approve or disapprove of an... Read More

How to Convert PowerPoint to Flash Manually

Converting PowerPoint to Flash would be absolutely a good choice... Read More

Quick and Easy Rehearsal Tips

Never rehearse at the last minute. This creates undue tension... Read More

The Relationship between Information Sender and Receiver: The Art of Communication

For communication to take place, a message must be transmitted... Read More

Top Ten Tips For Better Business Presentations To Asian Audiences

Audiences around the world are all different. Cultural, social and... Read More

Communication Barriers and Simplifying the Communication Process

The communication process can be much more difficult than a... Read More

Preparation for Your Presentations

(Excerpted From the Jim Rohn Millennium Weekend Event)Persistence in your... Read More

Is This Thing On?: Keeping Your Audiences Attention

First and foremost, you must deal effectively with your own... Read More

The Upside to an Auditory Rehearsal

Many experienced trainers feel that there is something lacking in... Read More

How to Begin a Lesson Plan

DEVELOPING LESSON PLANS: In developing lesson plan formats, two things... Read More

Develop The Winners Edge Through Conversational Hypnosis

Communication is vital for survival in an age of information... Read More

Incorporate Humor in Your Next Speech

Some speakers say, "I could never use humor in my... Read More

Writing The Query Letter

The query letter is simply a business letter that serves... Read More

Transitions: Building Bridges to Your Points

Presenters often tell me that they fear losing their train... Read More

Present Your Message with Power and Pizzazz

If you're ready to kick your career or business up... Read More

Chairing A Meeting The Most Effective Way

How many times have you attended a meeting where the... Read More

Eight Success Tips for Your First Trade Show Booth

Exhibiting in a trade show can involve a major investment... Read More