Four Different Ways People Process Your Information

There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three.

Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like "see, look, envision, imagine, and picture" in your presentation as these words encourage them to make pictures in their minds.

Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include "hear, listen, sound, resonate, and harmonize."

Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include "sense, experience, understand, think, motivate, and decide."

Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that "feels right" or gives them a "gut feeling." Words that are effective with these audience members include "feel, touch, grasp, concrete, get hold of, and solid."

Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

Learn more about these topics by subscribing to "Monday Morning Mindfulness" at "http://www.schrift.com/monday.htm".

Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

©2004 by Sandra Schrift. All rights reserved

Article URL: http://www.schrift.com/article_information_process.htm

Article Autoresponder: article-034@schrift.com

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com. Thank you.

About The Author

Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. www.schrift.com

---

Writing The Query Letter

The query letter is simply a business letter that serves... Read More

The Ten Essential Tips On Writing A Powerful And Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

Shamus Browns Top 5 Sales Presentation Tips

When its time to give your next sales presentation, here... Read More

Preparation for Your Presentations

(Excerpted From the Jim Rohn Millennium Weekend Event)Persistence in your... Read More

How You Can Save On Conference Calling

In recent years, companies have recognized the need to expand... Read More

The End is the Beginning

People remember best what you say last. In a presentation,... Read More

Is This Thing On?: Keeping Your Audiences Attention

First and foremost, you must deal effectively with your own... Read More

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn't stop with the... Read More

Projector Hire - Choosing the Right One for Your Presentation

Calling a projector hire company will often get you confused... Read More

Super Preparation ? Keys to Getting a Great Start to Every Presentation

Super Preparation ?Keys to Getting a Great Start to Every... Read More

Communication Barriers and Simplifying the Communication Process

The communication process can be much more difficult than a... Read More

How to Teach: Lecture vs. Discussion

WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of... Read More

Audience-Friendly Presentation Style Habits in Three Easy Steps

You have presentation style habits that automatically appear when you... Read More

5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you... Read More

How to Chair a Meeting

You don't have to be on a stage to be... Read More

Facilitating Panel Discussions

A client recently called to say she was going to... Read More

How To Run Your Greatest Conference Ever

Like most good achievements, a magnificent meeting depends on planning... Read More

Presentation Skill Mistakes

Last week my husband and I attended an awesome 4... Read More

Tips to Energize Your Presentations

"There can be no knowledge without emotion. We may be... Read More

Ancient PowerPoint Secrets: Ask Your Grandma!

Yes, there are ancient PowerPoint secrets...secrets your grandmother knows and... Read More

Secrets of Successful Presentations

Does the thought of speaking in front of others send... Read More

Qualities of Good Communication

Webster's Dictionary defines communication as "a giving or exchanging of... Read More

Sharpening Your Presentation Skills

Regardless of the nature of our job or social standing,... Read More

Presentation Paranoia

"The human brain starts working the moment you are born... Read More

Planning a Group Meeting

CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the... Read More

Let Me Tell You a Little Story

Once upon a time there was a businessperson who had... Read More

Create A Better Impresion With Your Emails

How do you come across in your emails?As I receive... Read More

A Powerful Presentation Technique-Story Telling

Appealing to emotions is the most powerful way to transfer... Read More

Audience Respect

One of the biggest mistakes most presenters make is in... Read More

Networking: How to Network Within Your Organisation

Although there are any number of different networking groups and... Read More

Trade Show Victory!

So you're going to have a booth at a trade... Read More

Cross Cultural Presentations

The international flavour of many people's jobs naturally means that... Read More

1,000,001 Reasons To Connect With Your Audience

Eye contact is mandatory when giving a public presentation.The goal... Read More