Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.

What now?

Well, effective media relations doesn't just stop once you have been interviewed.

There are many ways to leverage your media experiences to help build your brand, reputation and image management skills.

Here are five tips on what to do after the media has interviewed you.

1. Implement a Professional Media Monitoring Service How will you know what media coverage you are getting if you don't monitor it?

Media monitoring collecting and evaluating all press featuring your company or industry. The media however can involve print press, radio, websites, TV and even blogs and it is wise to enlist a professional media monitoring service. These services use keywords to search all media outlets and email summaries immediately to the company with links to the full articles. Often media monitors can break down searches to specific geographical areas. These services provide a far more precise and detailed evaluation of your company's media with less chance of missing something that has been published.

2. Analyse Your Quotes

After the story has been run analyse which quotes the reporter has used. Often a one-hour interview may result in just one or two key quotes being selected by the journalist. This offers an insight on the way the media operates and what journalists look for in interviews. The more you understand how the media works, the more you can customise your message to what they want and the greater the chance of success in your comments being used by the media.

3. Understand What Quotes or Sound Bite Elements Were Used

Pay particular attention to exactly which quotes were used and how effective they were at relaying your message. This offers a personal insight into your own media techniques and can identify areas that require further attention and training. For example: simple, direct quotes are often favoured by the media. If a lot of the article has been paraphrased perhaps your messages were too long or confusing or weren't articulated well.

By combining your understanding of the quotes used, identifying areas of weakness in the interview and examining the workings of the media you will have a greater understanding and chance of stronger media relations in future interviews.

4. If You Like Your Quotes Re-use Them

Good quotes are like diamonds. They are often formed under intense pressure. They are valuable, unique and when polished, cut and set can really make you shine. If you've made the diamond and had it set, why not show it off as many times as possible.

If your quotes communicate your message well, re-use them again and again. Not only are they effective in relaying more message but have been approved for use by the media, that is they identify with what the media views as a "good" quote. It is more important to communicate your message confidently, clearly and consistently than it is to be original.

5. Never Get Angry or Trash The Media

If you get interviewed but not quoted, resist the temptation of trashing the newspaper, magazine or reporter and getting angry. Instead, analyse the quotes that were used by others and try to improve your message delivery so they could have been better crafted and therefore more likely to be used. The quickest way to improve your knowledge in this important and growing area is to learn more about how to craft messages that even the most cynical reporter will want to use.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com/

---

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More