Think Big

Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?

When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."

My challenge to you is to Think Big.

Because if you don't Think Big, you will always be running in place, never able to catch up.

Now, I don't mean that you have to have a huge office building, or many employees, or a number of locations. What I mean is, you need to think about the big picture.

For instance, do you want to be known as an expert in your field? Do you make the best barbecue sauce in America? Do you want to have the degree of success in your business or career that allows you to take off two months every summer?

To do any of these things, you need to Think Big. Then you need to work on making things happen.

One of the best ways to accomplish this is through a targeted publicity plan that takes you to a whole new level. Why not take a Giant Step into the realm of national media?

But why, you may ask, would I need national media if my customers/clients are from my home area? Why would a candy maker in Kansas City, or a marriage counselor in Miami, or a financial advisor in Los Angeles want national publicity? My answer is this: Because they Think Big. They want to be viewed as the trailblazers in their fields . the experts people seek out . the ones who have a national reputation.

In other words, when you're a small business or professional featured in the Wall Street Journal or on Good Morning America, you appear bigger than you are. And when you are mentioned in several publications, people think, "Wow -- this person is everywhere. He/she is obviously successful." And, as we all know, people want to do business with successful people.

So, if you want to be the next Oprah, start Thinking Big.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

---

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More