Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.

But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!

Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.

1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.

2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.

3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!

Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

---

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Are You a PR Chowderhead?

You are if you stand by while your public relations... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More