Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.

But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media people are probably more receptive to a fresh story idea -- hopefully your story!

Here are some ideas you can think about while you're relaxing with family or friends on a summer evening. Have a brainstorm session and see what great ideas come out of it.

1. Dream up a unique holiday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in July, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing P.R., too -- whether you think up a special day, week or month relative to your business. Note: To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's Calendar of Events.

2. Pitch summer stories that tie into your business. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Bauman, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have worked at other times of the year.

3. Create a "must-go-to" event for your business. Most other businesses are not planning events now, so if you host one it will stand out. As an example, in Boca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event held at a top resort -- is sold out!

Read more about Jacqueline Whitmore, Dr. Bauman, and how to create successful events in my Do-It-Yourself Public Relations Kit?, available at www.margiefisher.com.

Copyright 2005 Margie Fisher All Rights Reserved

Margie Fisher is President of Margie Fisher Public Relations. She is the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com

---

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More