Meet The Media

Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.

Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.

While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com.

CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.

Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.

Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539.

And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts.

Spread the word.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.

In The News:

pen paper and inkwell


cat break through


She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More