Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.

Why business owners and managers should consider supporting non profits as part of their marketing strategy:

1. Advertising opportunities are usually offered when non profit organizations request corporate sponsorship. Types of advertising may include a business card size ad in a program, a sign at an event, or your business name mentioned in radio or TV ads.

2. Partnering with non profits increases public relations and a general feeling of goodwill toward your company.

3. Participating in the planning of non profit events, attending an event, or volunteering your time increases your opportunities to meet potential customers.

4. Finally, there are tax breaks for donating money to a charitable cause. Check with your accountant for more details.

There are many ways that business owners can partner with non profit organizations in order to reach more potential customers.

Volunteering Your Time

Volunteering your time to help a non profit cause will give you an opportunity to develop relationships with non profit leaders and volunteers. You can work on volunteer committees, planning events, or even just stuffing envelopes. How about donating an hour or two to man the phones for MDA on labor day weekend, a public television drive or another telethon? How about staffing a booth at a school carnival? Savvy business people see such volunteer activities as opportunities to connect with other business people, network and build relationships with potential clients.

Donating Merchandise

Many non profit groups hold live and silent auctions or need door prizes for their events. This is an opportunity for you to show potential clients your merchandise or sample your services. This strategy works well for many types of businesses, here's some examples:

A photographer donates a gift certificate AND loans the NPO a large scale portrait from their portfolio. Even if someone does not win the gift certificate, they may be impressed with your style of photography and call to set up an appointment anyway!

Restaurants have an easy way out on this one! Donate a gift certificate to the non profit organization. The receiver gets to sample your food, service and atmosphere. Who knows, you may have just gained a customer for life!

Financial Donations

Donating a financial gift to a charity of your choice may have advertising and tax benefits as discussed earlier.

Attending Non Profit Events

Charities host a variety of fun events such as arts festivals, dinners, galas, casino nights and auctions. Participating in a charity fundraiser or other event will give you an easy way to donate financially to the group. Events also provide time to build relationships with other business people and potential clients, in a fun relaxed environment.

Donating Facilities

Does your company have a gym, banquet facility or auditorium? By donating or offering a reduced rate to non profit organizations, you may receive great public relations and word of mouth advertising benefits in return.

Here's a great example: A bowling center in Florida offers their facility for students to hold a bowl-a-thon. Students get per pin pledges prior to the event. According to owner, Lisa Ciniello, "The Bowling Centers do not make a lot of money, but we encourage these events as it gives great exposure. In our locations we charge $5.00 to $8.00 per student and no charge for rental shoes."

Connecting With Your Community

One of the best ways to find opportunities to donate to non profits and network with other business leaders is to join a civic club or chamber of commerce. These organizations meet 1-4 times per month in your local city. They usually have a small list of favorite charities or support their own foundations.

The civic clubs that you may want to consider joining include Optimist International, Kiwanis International or Business & Professional Women.

Finally, partnering with non profit organizations gives your business a way to reach out to the local community. Your business can contribute to the greater good and help many people, just by joining forces with charitable organizations.

About the Author: Sandra Sims has been fundraising for various charities for over 10 years. She is the publisher of Step By Step Fundraising e-zine, which will help you get maximum results from your charity fundraising campaign. Get a free report The 5 Keys to Successful Fundraising

---

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More