How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers

One way is to compose a printed news release on your product or service, but include a story involving your family into the release. Write the release like a news article in a newspaper. Tell who, what, when, why, and how interested people can benefit from your product. Avoid hard selling copy --- just give the facts, and if you can weave in an interesting story in the process, all the better.

For example, I am a musician with a line of products in the music educational field. Years ago I created a giant musical staff out of plastic and turned it into a game that kids could play on the floor. In the news release about it, I told how my own kids used it, and included some dialog between them:

"That's a whole note!" exclaimed my daughter Kendra.

"Is not! It's got a stem, and whole notes don't have stems" my son Kurt corrected her.

"Is too!"

"Is not!"

"Is too!"

"Is not!"

"Oh?what's a stem, Kurt?"

"It's the line coming down from the note head, stupid."

"I am not stupid!"

"Are too!"

"Am not!"

Finally Mom intervened before an all-out war broke out.

But henceforth and evermore both of my kids knew the difference between a whole note and a half note.

For some reason, editors found that little story amusing, and wrote up the story pretty much as I sent it in. They also included information on how interested parents could get a "Giant Staff Game" for their own kids, and as a result we got orders from all over the states and some foreign countries from both parents and schools. It was written up in House Beautiful, Better Homes & Gardens, plus many music magazines and teachers' journals.

This was not just a one-time fluke, either -- over the years we received news write-ups galore in everything from the Wall Street Journal to Popular Mechanics -- all related to our product, but written in a way to make editors smile and then decide to publish the release in their publications.

Can you do the same? Think about the funny little incidents in your family life, and then think of ways you can work that into a news release about your product or service.

Duane Shinn is the author of over 500 music books and music educational materials such as DVD's, CD's, musical games for kids, chord charts, musical software, and piano lesson instructional courses for adults. His courses have been written up in hundreds of newspapers and magazines. His book-CD-DVD course titled "How To Play Chord Piano" (http://www.chordpiano.com) has sold over 100,000 copies around the world. He holds an advanced degree from Southern Oregon University and was the founder of Piano University in Southern Oregon. He has also logged time as an assistant music therapist and piano tuner, as well as a working pianist. He is the author of the popular free 101-week e-mail newsletter titled "Amazing Secrets Of Exciting Piano Chords & Sizzling Chord Progressions" with over 55,000 current subscribers. Those interested may obtain a free subscription by going to http://www.playpiano.com/

---

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More