Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?

You've worked hard, gotten your story in. You're a media star. Wait? Job's not done!

You want everyone in your mailing list ? not just those who read today's paper ? to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren't enough.

Everyone else on your list ? that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the publication to see if permission is needed to reprint. Sometimes they will create the reprint for you-for a fee.)

Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It's worth the small investment.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More