Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.

However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.

Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter's email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper-or linked to in the online version of the outlet. It's rarely a secret.

Again, offer practical story ideas ? one or two max per e-mail. Summarize your best story idea in the 'subject' line of the email.

Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.

Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.

And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that their technically unsavvy staff will introduce a virus, prevent staff from receiving attachments. Usually they accomplish this by deleting the whole email.

If you want your email to be read, include a compelling subject line, and no attachment.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More