Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.

But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.

Words on paper or screen alone do not make a TV story. If you want to crack the TV news or the talk shows, you must demonstrate that you have a "visual."

A visual is the images or video that accompanies the words. TV needs something that moves or talks to tell its stories.

If it looks interesting or nice, that's a plus. They will shoot the video; you don't need to. But often you do need to suggest what to shoot.

Example: the story is advice for would-be homeowners.

The visual you'll suggest: stock footage of different types of houses in your area, plus background video of an "open house" event.

Newspapers and magazines also like to use visuals. Going to be quoted in a story? Offer a headshot of yourself, or of any other pertinent image. Remember to think of the media as another client and provide them with excellent service. Don't ask them to do it if you can help.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More