Financial Planners, Follow These Guidelines to Get Free Publicity

Be a Resource

The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.

They look to financial planners to be a resource for these people.

When you become a resource, the media will come back to you again and again.

A resource on what? On the same subject matter and topics that are the everyday stuff of your business, your practice, your interaction with clients and customers.

How you can help people - that's your story.

You Are NEVER the Story

Unless you're a Hollywood star or some kind of oddball, to the media you are not a story.

So forget about breaking your way into the media spotlight with "news" about how great or successful you are, how impeccable your credentials are.

The media don't care. You need more. Your story is your topic ? a slice of your subject matter expertise. (For the next 30 days, repeat this aloud to yourself every morning and evening until it is second nature:)

"My story is my topic."

Your story will focus not on you, but on the needs and problems that drive clients to your door.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More