In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin's Annual Charity Event with KVET.
Part of my mission statement in my company was always to give back to the communities we serve and to be a community based company. I urge all business entrepreneurs to think like this. We are always interested in ways we can help the communities that our team serves. It is for that reason I joined 10's of thousands of others in the Austin Charity Event. When President Bush suggested that all American's put in their 2000 hours, that was not lip service, he meant it. So when we found out that KVET of Austin, Texas and the Highland Mall were putting on this event, we decided to find out which charities were their to receive the many Texans who came to volunteer their time and what our local franchisee could do to help, how we might offer our services or time to help the community.
I wanted to personally thank the Program Director at KVET, a Channel Communications Station and M. Darlene Corum the Retail Marketing Coordinator for Highland Mall in Austin for organizing an event, which every single community in the nation should put on at least twice per year. Who was there; all the local charities, which serve the community day in and day out. As many know funds are in short supply now as the economy has not fully arrived at its natural strength, there is less money to go around.
We talked with some of the most potentially devastating issues of the near future with the spread of AIDS and other serious illnesses. There on hand was a very knowledgeable group of people with Interfaith Care Alliance. We talked with Violet Leos, the Community Resource Director for the Austin Girl Scouts and volunteered our car wash fundraiser services. We made sure to point out that we did not want to replace their number one fundraiser The Delicious Girl Scouts Cookies (especially Chocolate Mints), but if they needed help in a car wash fundraiser to give us a call since I run a carwash business.
Other National Organizations with big local Austin representation were the Salvation Army, always out in force during the holidays, The United Way promoting their seasonal Angel Tree, United States Marine Corp's "Toys for Tots" program and Safe Place for domestic violence and sexual abuse victims. Our company has been active with the Safe Place groups in AZ and NV.
We were very happy to see the Austin State School, which helps mentally retarded adults in training, social services and medical care, this is so important that we do not forget them in our society. Also next to them was the Austin Children's Shelter, which provides emergency shelter and high quality care and a hope for the future for our abandoned kids in the Austin Community. Speaking of Kids, a great program called Insure-a-Kid was present helping kids who need health care insurance, and we would personally like to thank Michael Dell, Founder of Dell Computers for his extremely active role in getting this one off the ground. This is an incredible program and it is our belief this should be duplicated whoever possible, great program, good people and inspirational story of leadership and creativity in the midst of adversity, WOW.
Children's Advocacy Center was there talking about what is being done about something no one wants to talk about, child abuse cases and it's effect on kids. Very heavy subject and extremely dedicated people, a real tear jerker and they are there for the kids and were actively recruiting volunteers and promoting awareness.
Real everyday family issues were there in force also, including; Literacy Austin, teaching people to read, write and speak English; Live in the Game, providing fifth grade girls with adult female mentors; RIF-Reading Is Fundamental, motivating kids to read books; and Capitol Area Homeless Alliance, a day shelter for the homeless and yes the Bush's have volunteered to work in the food lines before and the people there made it clear Austin is serious about find the necessary means to help those people on the street transition into both employment and housing. Also on scene was Lone Star Equine Rescue, which helps improve the lives of equines throughout Texas and neighboring states.
We would like to tell every one how great it was to see Americans sign up to volunteer and do their part, to put in their 2000 hours. And we too felt proud volunteering our team to car wash fundraisers to help the kids groups. We are all in this together; we should never forget that. I urge every American and every small business model to seek out ways you can give back to your city or town and promote an ownership type community. You will be leading by example and doing what's right for the betterment of mankind and the future of your community. Volunteer and even if your town does not have such an awesome event, seek out ways to help. Maybe you can organize all the non-profit service clubs in your town and get others to volunteer too. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Don't let yourself be diverted by communications tactics playtime. You... Read More
Because good public relations can alter individual perception and lead... Read More
As the kids say, how cool is this?You're a business,... Read More
You can have dozens of marvelous ideas to get free... Read More
As a business, non-profit or association manager, what do you... Read More
A well structured press release in an excellent way of... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
As the comedian Steve Martin once said, "some people have... Read More
It used to be that all you had to do... Read More
When do you use the newspaper for publishing announcements for... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
If your reading this, you must be online and most... Read More
The toughest thing about writing a news release is getting... Read More
Have you ever noticed that when someone is interviewed on... Read More
Financial planners, the first thing to know about reporters is... Read More
Leaders in the business world need public relations big time,... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Press releases are one of the most cost-effective ways to... Read More
Who wants to face the challenges of a business recovery... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Just happens to be public relations activity that alters individual... Read More
I don't know about you but I get really frustrated... Read More
Are there secrets to gaining media coverage or is it... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Next to white papers, case studies are the most popular... Read More
As a business, non-profit or association manager, any tool that... Read More
I've worked in media and public relations for 20 years,... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
Before you even think about writing a press release, there... Read More
I often begin my media training sessions by asking members... Read More
As the comedian Steve Martin once said, "some people have... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
Yes? Then do something positive about the behaviors of those... Read More
I don't know about you but I get really frustrated... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Does it really make sense to bet your PR budget... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
Looking to get your name into a magazine? You need... Read More
Whether you are a business, non-profit or association manager, your... Read More
Although media relations is not all there is to PR,... Read More
Business to Business relationships come to expect a certain level... Read More
Think that you aren't big enough for national media coverage?... Read More
The VIP databases are fun to create and can be... Read More
You have a story to tell. Your company has developed... Read More
I address this article to businesses, associations, non-profits and public... Read More
As a business, non-profit or association manager, your public relations... Read More
I heard a speaker recently who was talking about how... Read More
You want to sell your products or services, and that... Read More
You can if, as a business, non-profit or association manager,... Read More
One of the greatest ways to promote your product or... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Just like a financial planning client fears not having enough... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Why, public relations that stays true to its fundamental premise,... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
You bet! And in three ways vital to you as... Read More
A Press Release is a captive story that can be... Read More
In larger cities with many outlets they are competing for... Read More
Public Relations |