Press Releases

How do press releases or interest stories have an effect on meeting new potential clients?

Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about what is happening in your product or service area. They are not looking for the common place activities you provide; they are looking for what is unique about you. After all, the press has to write stories, why not all about you? You have to determine what they are looking for by reading their newspaper and by learning what the editor or producer is looking for.

You will need to write your press releases to their attention. The press release should always be short. They should contain the most important information first, such as who you are and your company name. The first paragraph should contain all the exciting things you want to announce. The remaining 2 paragraphs should give a little more detail but not too much. You want them to write about you and what you are doing. Some newspapers will want to have other information and you will need to provide a press kit for their reading. Just remember that when you send out a press kit, you should only do so if the publication requests it or when they state ahead of time that you need to submit one. A press kit should contain the press release, In any case, please remember, it is YOU who needs to make the news!

A press release is one way that you can make an announcement. There are many other places in the media where you can highlight company. For example, you can place announcements in many places besides newspapers. Announcements can be anything, not just a promotion.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More