Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.

The million-dollar question now is, what's the best method for a free publicity? It is the PRESS or NEWS RELEASE. The knowledge about how it works is the key to your success. This knowledge depends entirely on how you understand the psychology of the editors and new directors that publish or air your press release. This article will show you how their psychology works and how best to manipulate them for your benefits.

Number one. These editors and news directors are very busy people. Don't bother them with your trials and tribulations or your plans for the future. They are only interested in something new and profitable to their readers or viewers. So the rule here is to sell him first. Convince him that your business fills a need to his readers, viewers or listeners. Then your press release will be welcomed.

Number two. Editors and news directors move with the trend. They concern themselves more with current issues and events. So timing of your press release with current news events is an important factor. For example a story on job layoff and increased unemployment carried out on newspapers, on TV and radio should prompt you to get a publicity release out to all the media on help and opportunity offered by your product/service.

Another kind of timing to keep in mind is publication. For Articles you'd like to appear in the Sunday paper, you'll generally have your release in at least nine days prior to the date of publication.

Number three. Media men appreciate polite gestures. When an editor uses your publicity release, always follow-up with a customized "thank you" note. Next time you send out your publicity release with others, his more likely to pick yours. If he doesn't use your publicity release, never call him demanding to know why he didn't use it or only gave you a mention. Do this once, that particular media will "round file" my further material received from you, unopened! If your first effort is not used, change the story, perhaps write it form a different angle and try again and again.

Number four. They appreciate a formal press release. Finally you need an actual publicity release that's well written and expected to be used by the media. It must be typed, double spaced, and short (1/2 page total length). About an inch from the top of the paper, with an inch and half margin on the side of the paper; from the left hand margin, type in capital letters: PRESS RELEASE. Then, underline this word. Immediately following the colon, in small letters put the date. Note to put the date forward, at least one day after you intend to mail the release.

On the same line, but on the right hand side of the page, all in capital letters, FOR FURTHER INFORMATION: underline it, and immediately below type your name, your phone number and your address all in small letters.

Skip a couple of spaces, then in capital letters-centered between the margin type story headline, and underline it? skip a couple of spaces, and from the left margin, all in capital letters, type the words, FOR IMMEDIATE RELEASE: from there on, it's the news or publicity story itself.

Use these four basic psychologies of the media men and enjoy a free publication of your product/service always.

About The Author

Am Emma Okafor,an online market researcher and writer.

http://bizacumen.8k.com

mimionline@zwallet.com

In The News:

pen paper and inkwell


cat break through


How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More