How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.

Regardless of the business you're in, you always want publicity for your products and services. After all it is "free advertising" essential to the growth of your business.

However for maximum effect your publicity campaign must be well thought out and pre-planned.

This article shows you a step by step approach to getting FREE advertising through your publicity campaigns.

Step 1

You must determine beforehand where you intend to conduct your publicity campaign.

Which of the following are you targeting :

• Printed Mass Circulation Media

• Internet Publications

• Radio

• Television

• Trade Shows

• Other (e.g Industry publications)

Step 2

Write a Cover Note to the main decision makers.

The cover note should be short, no more than 100 - 150 words.

Explain why your article is news and why it will appeal to readers.

For example - If you offer people business opportunities, you could write something like :

Write a brief explanation of what your business opportunity is about. (Tell the editor what this opportunity is about.)

This business opportunity is aimed at people trying to achieve financial freedom. It is also useful for those already in business, who want to build multiple income streams. (Tell the editor who it is aimed at)

This will be of real value and interest to your readers. (Tell the editor his readers will find it of benefit)

Please review and if you need any more information contact me at....(Ask the editor for action)

If you intend to send the publicity material by snail mail, print the cover note on good quality, pastel coloured paper. Blue or Ivory works well.

Make sure your cover note is addressed to a named decision maker.

In general for newspapers this will be the City or News editor, for Radio and TV it will be the News Director and for all publications the Managing Director.

Step 3

Presentation and layout of the Publicity Release.

The Publicity Release is a short article no longer than 500 words.

The layout of the article is critical.

Make sure you have about one inch in margin at the top and bottom of the page. Allow one and a half inches margin around the left and right edges of the page.

In the top margin write in capitals PRESS RELEASE and DATE.

Set the date a day or two forward of your posting date if you intend to send the publicity release by post. This ensures the date is current when your release is opened.

If you are sending the release out by e-mail, set the date to the date you send the mail out.

Skip a line or two and then write in capitals FOR IMMEDIATE RELEASE

Finally in the bottom margin write in capitals FOR MORE INFORMATION followed by your name and contact details.

Step 4

Writing the Press Release.

The Press Release uses the same techniques of copy writing as you would use in writing a sales letter or an advert.

Always write as you would to an individual. Make the article personal and connected to the reader.

Don't forget that the first reader you have to get past is the editor or news director. Therefore keep the idea of new and news at the front of your mind as you write.

Quickly and clearly show why your article is new or news. What sets it apart from other stories running in the publication ? Describe how it helps the readers in a different, unique, cheaper, quicker or any other way.

Above all bring out why your story is of benefit to the editor's readers. If he cannot identify the benefits you bring, he will not use your story !

Step 5

What you need to know about news editors and directors.

The first is they are very busy people. They literally have thousands of things to do and they have to make many and quick decisions often on limited information.

The second is they know why you are writing to them. They know you are looking for free publicity.

What does this mean for you ?

Firstly, your Press Release must quickly and clearly point out the benefits of your product.

There is no room for fluff or padding. Get to the point quickly.

Secondly, do not write about yourself, your opinions, or views, in the article. If the editor decides to use your copy, he will contact you for a biography.

Stick to the facts about the news item.

Thirdly, never round on an editor demanding why your Release was not used, or used in a different format. This will get your name marked and future submissions from you will be binned un-opened.

Treat editors with respect, after all they are giving you access for FREE to huge circulations, and they will treat you with equal respect.

If you take the time to learn what the editor and his readers want, and if you provide it in a readily useable format, then you will get your Publicity Releases published more often than not.

Step 6

Timing the Press Release.

For some products and services, particularly seasonal ones you need to ensure your releases are sent at the appropriate time.

For instance if you offer garden and landscaping services and products, you might want to time the Press Release for Spring.

You might also be in a business where you create products for your market at short notice. Here you might tailor your releases and products to general events in the news spotlight.

For instance when employment slowdown in the economy is a "livewire" news item you might send out a Release on your Resume Writing service.

One final kind of timing to keep in mind is publication or broadcast deadline.

Make sure you find out when the deadlines are and work towards getting your Release in before that cut off.

Creating well written, properly laid out Press Releases is the best possible way of getting FREE publicity and advertising on a massive scale.

What would it mean if you could double or triple the visitors and customers to your web site ?

Write your first press release this month and once you are a published author, see how your business fortunes change for the better.

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.

---

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More