3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into the power of publicity.

1. Effective ? Publicity has been proven to be 10 times more effective than traditional advertising. Your customers believe what they read in the newspaper or watch on the TV news because humans by nature believe what is reported to them as news.

2. Affordable ? Obtaining publicity can cost as little as $0 dollars. Business owners can substitute a little time and imagination for money or hire publicity professionals, many of which have very affordable rates when compared to advertising.

3. 3rd Party Credibility ? Having reporters write about your business in a news format gives your business 3rd party credibility that's extremely valuable. Anyone can sing their own business' praises, but getting respected people in the media to do it provides a type of credibility that ads and money just can't buy.

There are numerous other reasons to use publicity. Next time you are looking for a new way to get the word out about your business, consider tapping into the power of publicity.

About The Author

Jenna Roman co-owns and operates JR Publicity, an Englewood, NJ-based public relations and marketing company with her husband, Josh Roman. For additional information, visit www.jrpublicity.com.

info@jrpublicity.com

---

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More