How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date.
What does a press package contain?
1. Your biography
2. Your picture
3. Information on Your Company
4. Press Releases
5. Any articles written about you
Note: If you are a frequent speaker, you also want to have an updated itinerary in your press package of where you will be speaking.
Copyright DeFiore Enterprises 2002
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
A>
As someone with expertise in media relations, I've been asked... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
Because good public relations can alter individual perception and lead... Read More
Some financial planners think that they shouldn't share their top... Read More
In a media interview, always stick to your main points... Read More
When your public relations results pretty much depend on whether... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Early in my career as a public relations consultant, I... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
Something that results in your most important outside audiences doing... Read More
Think of a triangle. On the left, imagine the story... Read More
Obviously, it hurts when a promising business project you backed... Read More
If you leave a star player sitting on the bench,... Read More
To survive in business, you've got to focus your attention... Read More
Being invited to appear on radio and television used to... Read More
When, as a business, non-profit or association manager, you are... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
When your book is mentioned on television, sales go up.... Read More
Effective Media Relations Tips - What To Do After The... Read More
"We are in the communications business, the business of conveying... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Public relations changes minds in the process of delivering what... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
It took me a while to see just HOW crucial... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
Your important outside audiences behave in ways that stop you... Read More
Your boss just stopped by your office. He tells you... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
As a business, non-profit or association manager, what do you... Read More
?lose the confidence of your key target audiences? discourage them... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
As someone with expertise in media relations, I've been asked... Read More
I heard a speaker recently who was talking about how... Read More
Etymology is the study of the origins of words.As languages... Read More
Before you even think about writing a press release, there... Read More
A press kit is an essential press relations tool. While... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Aren't you tired of hearing how extremely easy it is... Read More
Imagine that you are a radio producer. You have to... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Recently I had a craving for... Read More
When properly applied by business, non-profit and association managers, public... Read More
The media has the power to shape public opinion and... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
To survive in business, you've got to focus your attention... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
You won't accomplish much if you call the gas company... Read More
Would you advise clients to buy a stock based on... Read More
Decide once and for all to do something about those... Read More
Sure, any publicity is good. But don't invest time and... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
The name of the game is doing our part to... Read More
Everyone has something that drives them up a wall. You... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Although repetition is extremely important, there are times when advertising... Read More
With all due respect to all those stereotypical males out... Read More
Yes, that's what public relations really is when it tracks... Read More
Media relations is a great profession.On good days, I earn... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
Public Relations |