How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.

Signature files are great ways to get free publicity for your business. It's just a short blurb at the end of your email. It's not considered spam. Of course, you shouldn't just send blank emails to people, just so they'll see your signature file. That might be considered spam to some people.

Joint ventures are also great ways to get free publicity for your business. Joint ventures are fairly easy to set up. Just find someone who is not in direct competition with you that may benefit from your book, product or service. Ask them if they will promote your product to their list in exchange for a link on your website or an announcement to your list. Most business owners will agree to such an arrangement as this is a win-win for everyone.

Another way to get free publicity for your business is to join as many webrings related to your business that you can find. Once again, this costs you nothing, and you get new traffic. A good place to find webrings is http://www.webring.com I also host a webring for people that are in the online marketing and advertising business. You can join it by visiting http://f.webring.com/hub?ring=marketingandadve or by visiting my website at http://www.pnewsletter.com and looking for the Marketing and Advertising webring.

Also, you can gain free publicity by writing informational articles. My suggestion is that you post these for free and include a resource box at the end of your article with your contact information and a short blurb about the product or service you are trying to promote.

Another source of free publicity is free for all links. A free for all links page is just what it sounds like. Anyone can list their url on this person's page. The only catch is that some pages may collect an email address from you and send you a lot of emails. I would just put in an email address that I didn't mind getting a lot of emails at.

Finally, giveaways are an excellent way to get free publicity for your business. You could give away a report, an e-book, or even a coupon for discounted services. These are just a few of the ways that you can get free publicity for your business. I'm sure your creative minds will come up with some additional ways.

DeAnna Spencer publishes the weekly ezine Prospecting and Presents. All subscribers get one free ad per week. Subscribe today by visiting http://www.pnewsletter.com

In The News:


pen paper and inkwell


cat break through


PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Something New For Managers?

A new public relations blueprint could be a good idea... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More