7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popular
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:

1) Reprint, Reprint, Reprint!

A favorable article on your company or products is marketing gold
- it implies that the publication or website has given its
endorsement. The best part is that you can enjoy the benefits of
this "third party endorsement" long after the article has
appeared.

If you want to re-print an article from an offline publication in
its entirety, you must get permission from the publication. Most
publications have special re-print departments to help you.

The same rules apply for stories appearing on websites. To re-
print, take a screenshot - make sure to include the logo of the
media outlet.

If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.

2) Add it to Your Website

What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net

Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.

3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine

If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.

4) Email Existing or Potential Clients

Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!

Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp

5) Pitch it Again, Sam!

Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp

6) "Internal" PR

Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in your meeting room.

Make sure to distribute the story to your employees and suppliers
to build loyalty and company pride.

7) Other Suggestions

* Sales Brochures, Direct Marketing Materials & Trade Show
Handouts - Like advertising, claims in self-produced brochures &
mailings are taken with a grain of salt. But, if a credible
publication makes those same claims on your behalf, make sure it
gets "front page" placement in your sales materials.

* Speech handout: - One way to keep your speech working for you
long after the chairs are folded up is to distribute your article
with your business card and company information to all attendees.

* Business card: - Place an important quote from your article on
your business card.

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com

---

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More