10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.

When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpartners.com/adtracking.html

Many people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don't sell a high-ticket item on your site, even the most enviable sales conversion rate won't turn a profit.

There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.

Secret #1 - Only bid on exact match keywords

Google Adwords has a few different 'keyword matching options' available. When a keyword is placed in brackets like this: [keyword], it is called an 'exact match.' This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase "cheap widgets" or even "widget" singular, since only the keyword "widgets" plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site.

Secret #2 - Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page of search results are going to reach the most people. What you want to do is position your ad in one of the top 3 spots. You don't want position #1 necessarily, because that position costs the most and doesn't give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit.

By being in one of these top spots, your ad gets a higher 'click-thru rate' (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitor's ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor!

Secret #3 - Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it's hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they 'pre-qualified' to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like 'Widgets cost only $10.00.' The only catch is that if your ad isn't getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR.

Your next step? There are many more techniques to learn that will increase the profitability of Google Adwords campaigns. The above tricks will start you off towards making Google Adwords work for you. Check back for Part 2 in this series. You can get a complete course that covers every tip and trick you will ever need by visiting: http://www.superiormarketingpartners.com/adwords.html

Ron Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies by visiting Viral Marketing

---

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

How to Boost Your Adsense Revenue?

By using this tutorial you will learn how to increase... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More