Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding. The real question should be: "Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?" According to my best information, the answer to that question is: Yes.

Google's own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in "content zones", rather than in "advertising zones", response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings Here

Of course, all of the studies in the world aren't worth a hill of beans if the findings don't work on your web site. That's why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you'll be able to determine what works best for your particular site. But don't get complacent. What's working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it's because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you're the only expert who matters.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : deeljeabiz@gmail.com

---

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Tips for Maximizing AdSense Revenue

Google's AdSense program is probably the best affiliate program on... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

4 Ways To Get Relevant Adsense Ads On Your Site

If you're an active Adsense publisher, I'm sure you have... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More